Senior Email Marketing Specialist

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We’re working with a fast-growing digital organization that is hiring a Senior Email Marketing Specialist to take ownership of their email strategy across the entire customer lifecycle. This fully remote role is ideal for a hands-on marketer with strong technical skills, deep experience in lifecycle campaigns, and a proactive mindset. You’ll work independently while collaborating cross-functionally to build, test, and optimize high-impact email programs that drive acquisition, engagement, and retention.

Senior Email Marketing Specialist Compensation & Benefits:

• Competitive base salary in the range of $80,000–$100,000
• Medical, dental, and vision coverage (95% employer-paid for employees, 65% for dependents)
• Flexible PTO policy and paid holidays
• Fully remote work with a distributed marketing team
• Laptop and necessary tools provided
• Supportive, collaborative work culture

Senior Email Marketing Specialist Required Qualifications:

• 3–5+ years of experience managing end-to-end email marketing campaigns
• High-level proficiency in hand-coding HTML/CSS for responsive, mobile-first emails
• Experience with ESPs such as Iterable, Klaviyo, Braze, Acoustic, or similar platforms
• Proven success managing segmentation, list hygiene, and automated lifecycle flows
• Strong grasp of deliverability, sender reputation, and compliance standards (CAN-SPAM, GDPR)
• Analytical mindset with ability to turn performance data into actionable insights
• Strong project management and communication skills in a remote setting
• Bachelor’s degree in Marketing, Communications, or related field

Senior Email Marketing Specialist Preferred Background:

• Familiarity with deliverability tools such as Everest, SendForensics, or Send Rep
• Experience managing DNS and authentication protocols (SPF, DKIM, DMARC, BIMI)
• Working knowledge of CRM list queries and database segmentation logic
• Background in supporting transactional emails and Mailgun setup
• Exposure to A/B testing frameworks and conversion rate optimization
• Experience collaborating with product, creative, and leadership teams

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 161871

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Neil Lurvey

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