VP of Performance Marketing | Fully Remote

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Our client is a beauty industry leader that is looking for a well-experienced VP of Performance Marketing with a strong digital marketing professional background to support their robust, growing brand. Only candidates who are currently employed with a digital-first CPG DTC brand will be considered.

VP of Performance Marketing Perks:

• Competitive base salary up to $200k
• Significant structured bonus plan
• Fully Remote role – work from anywhere in the US
• 100% employer-paid health insurance for the employee
• Dental, vision, life, and pet insurance offered
• 6 paid holidays
• 401(k) with company match

VP of Performance Marketing Requirements:

• Currently employed for 1+ year with a strong career progression (self-employment, contract or consultancy will not be considered)
• CPG performance marketing experience within the last two years, marketing a specific physical product DTC that is not an established/household brand
• 5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce, digital-first brand in a significant growth stage including annual revenues from $50- $150MM
• Responsible for over $800k/month Meta ad spend for ONE brand in current role
• Hands-on keyboard experience in current role (not just supervising others)
• Expertise in Excel (SQL is a plus). Comfortable working with large datasets and have an in-depth understanding of statistical analysis
• Experience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)
• Managing marketing budget and evaluate the performance
• Ability and desire to commit to this role full-time. Side gigs and professional consulting cannot be done in conjunction with this role; a corresponding non-compete is required.
• Must be legally authorized to work in the United States without sponsorship now or in the future

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 161503

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Jana Walker

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