Job Summary

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We’re looking for a sharp, data-obsessed CRO + Analytics Specialist to own the optimization of our digital experiences and uncover insights that drive measurable growth. This hybrid role sits at the intersection of experimentation, UX, and analytics—perfect for someone who thrives on turning data into action and friction into conversions.

Website & Conversion Optimization:

• Conversion Rate Optimization (CRO)

• Run A/B and multivariate tests on landing pages, CTAs, and forms.

• Improve UX flows for frictionless signups and lead capture.

Analytics & Insights:

· Own advanced marketing analytics (GA, PostHog, Amplitude, HotJar).

· Deliver actionable insights on CAC, ROAS, and funnel efficiency.

· Build dashboards and reports to track KPIs, user behavior, and test outcomes

· Translate complex data into clear, actionable insights for stakeholders

Experimentation & Growth Loops:

· Design and run cross-channel growth experiments (long-tail campaigns, new channels). ○ Validate ROI on nurture funnels and lifecycle initiatives.

Cross-Functional Glue:

· Partner with SEO, Paid, Ops, and Content to maximize results.

· Translate data into insights for leadership and board reporting.

What You Bring:

• 4+ years of experience in CRO, digital analytics, or growth marketing

• Deep understanding of experimentation frameworks and statistical significance

• Proficiency with tools like Google Analytics, Google Optimize, Hotjar, Optimizely, or similar

• Excellent communication skills and a knack for storytelling with data

Bonus Points:

• Experience in B2B SaaS or eCommerce

• Familiarity with HTML/CSS or JavaScript for light test implementation

• Knowledge of SEO, paid media, or lifecycle marketing

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 167276

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Maria Lacayo

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Additional Information

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.