Marketing Manager (Fashion & Apparel)

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We are seeking a hands-on Marketing Manager with experience in fashion, apparel, or manufacturing to lead brand strategy, digital marketing, and retail support initiatives. This role combines creativity, analytics, and leadership, with a focus on delivering measurable results and elevating brand presence in the luxury bridal market.

Marketing Manager (Fashion & Apparel) Benefits

• Salary up to $120,000 plus annual performance bonus
• Full benefits package including medical, dental, vision, and 401(k)
• Comp days for required weekend travel (approx. 30 days/year)
• Creative, collaborative in a creative, fast-paced fashion environment with direct brand impact

Marketing Manager (Fashion & Apparel) Qualifications

• 4–10 years of hands-on fashion/apparel or manufacturing marketing experience
• Proven digital and growth marketing expertise (social media platforms, SEO, email campaigns, website optimization, content)
• Experience with trade shows, photo shoots, and event marketing
• A strong creative eye, data-driven mindset, and ability to track ROI and oversee campaign budgets
• A sample portfolio must be provided by all candidates
• Leadership experience managing small teams and agency partners who create local marketing initiatives and provided resources for in-store sales success
• Outgoing, adaptable, and client-facing personality
• Must be in-office 4 days/week and open to domestic/international travel

Marketing Manager (Fashion & Apparel) Responsibilities

• Lead brand and digital marketing strategy across B2B and B2C channels
• Manage trade shows, photoshoots, PR campaigns, and digital activations
• Oversee social media platforms, website optimization, SEO, and email marketing
• Track budgets, KPIs, and ROI with a results-driven approach
• Support retailers with localized marketing and training initiatives
• Represent the brand at trade shows, industry events, and retailer meetings with professionalism and enthusiasm
• Lead and grow a small creative team, fostering collaboration and innovation

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 165296

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Mitch Rachman

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