Marketing Manager
Recruiting Partner: Lisa Holy
Cape Coral, Florida | Marketing | Work from home flexibility | $65,000 to $75,000 | Job ID: 164366
Job Summary
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We’re looking for a creative, results-driven Marketing Manager to lead our advertising, social media, website, and partnership strategies. This is a hands-on role where you’ll manage campaigns from concept to execution, oversee and update our website, develop local business partnerships, and secure group booking opportunities across our various locations—all with the goal of increasing direct bookings.
Local to Cape Coral or able to travel monthly
What You’ll Do
- Drive overall marketing strategy across advertising, social media, and partnerships
- Manage and improve our website (design, content, and functionality) to maximize guest conversion
- Create and execute a comprehensive annual advertising plan, identifying the best placements and seasonal opportunities
- Develop and manage email and social campaigns to engage guests and drive repeat stays
- Identify and secure group booking opportunities with organizations, sports teams, event planners, and corporate clients
- Build partnerships with local businesses to enhance guest experiences and strengthen our brand
- Collaborate closely with the revenue management team to align marketing with pricing and occupancy goals
What We’re Looking For
- Proven marketing management experience (hospitality or vacation rental industry a plus)
- Strong background with CMS tools (WordPress), Google Analytics, Mailchimp, Meta Ads Manager
- Basic HTML skills for hands-on website updates
- Excellent communication and relationship-building skills
- Strategic mindset paired with strong execution ability
This is an exciting opportunity for a motivated marketer who thrives in both strategy and execution. If you’re ready to take ownership of marketing efforts that directly drive growth, we’d love to hear from you!
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 164366
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Lisa Holy
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Additional Information
At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
Lisa Holy
Senior Recruiting Partner
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
Lisa Holy
Senior Recruiting Partner
