Marketing Manager

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A Chicago restaurant group is seeking a talented Marketing Manager to lead the development and execution of strategic marketing initiatives that will elevate brand awareness, drive revenue, and enhance guest engagement across all touchpoints. This individual will work closely with cross-functional teams, including sales, F&B, events, and digital partners, to ensure consistency and impact in all communications.

Key Responsibilities:

• Lead social media strategy: content planning, copywriting, publishing, boosting posts, community engagement, and performance tracking.
• Manage local digital advertising campaigns (Google Ads, Meta/Facebook/Instagram), optimizing for reservations, brand awareness, and engagement.
• Manage Google My Business, Yelp, TripAdvisor, and OpenTable profiles, ensuring accuracy and strong reputation management. 
• Manage appearances and agenda of the chef (e.g., collaborations, interviews, and special events)
• Manage and allocate marketing budgets effectively across locations and initiatives.
• Serve as day-to-day contact for PR agencies, aligning media opportunities, editorial submissions, and events with brand priorities. 

Qualifications:

• 3+ years of marketing experience, ideally in hospitality, food & beverage, or lifestyle brands.
• Strong knowledge of digital marketing, including SEO, paid media, and email marketing.
• Experience managing social media platforms and content calendars.
• Excellent writing, editing, and visual storytelling skills.
• Familiarity with tools such as Canva, Adobe Creative Suite, Google Analytics, and Mailchimp (or similar).
• Passion for hospitality and creating exceptional guest experiences.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 162685

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Jim Childs

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