Director of Ecommerce

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We seek a Director of E-commerce to lead the strategic direction and execution of digital marketing, e-commerce, and brand growth initiatives. This role is crucial for driving eCommerce success across the Americas market. The Head of eCommerce will lead all direct-to-consumer (DTC) digital initiatives, including the website, marketplaces (e.g., Amazon), and execution on retail partner websites. The role is consumer-focused and responsible for the P&L across the digital landscape in the Americas. Driving sales, conversion, and performance reporting across all digital touchpoints, while managing a cross-functional team of eCommerce and digital marketing specialists.

Director of E-commerce Responsibilities:

• Responsible for the DTC P&L and delivery of sales and profits associated by the DTC channels
• Drive discussions and negotiations with retailers on driving a premium digital experience on retailer.co. This includes the site experience, advertising spend planning and optimization, testing roadmap and promotional strategies.
• Lead the execution of global eCommerce strategy within the Americas market across all digital sales channels (brand.com, marketplaces, retailer.com)
• Analyze digital performance and consumer behavior to optimize conversion, drive growth, and inform ongoing improvement.
• Collaborate with global teams (Digital Marketing, Brand, eCommerce) and local Sales to ensure brand consistency and business alignment.
• Own and oversee the execution of campaigns and promotions tailored to the US market.
• Lead content optimization, product positioning, and consumer journey improvements across all digital touchpoints
• Ensure compliance with US-specific legal disclaimers, product regulations, and data privacy requirements.
• Identify and document the Americas-specific digital requirements and contribute to global roadmap discussions with best practices and market feedback.
• Build, manage, and develop a high-performing team aligned with our leadership principles.

Director of E-commerce: What You Bring:

• Minimum 10 years of relevant eCommerce experience, including direct responsibility for an owned eCommerce store and third-party marketplaces (e.g., Amazon)
• Proven team management experience, ideally in a matrixed organization
• Strong knowledge of SEM, SEO, display advertising, and online marketing tactics
• Experience with platforms such as Salesforce Commerce Cloud (ex-Demandware), Shopify, or similar
• Familiarity with tools like Confluence, Jira, Smartsheet, Miro, CMS, PIM systems, and Hotjar
• Strong analytical mindset and familiarity with Google Analytics or similar tools
• Excellent communication and cross-functional collaboration skills
• Highly organized, detail-oriented, and performance-driven
• Experience in translating global strategy to local execution, with a strong consumer focus

Director of E-commerce: What We Offer:

• Salary 170-200k
• Upward mobility
• 100% paid medical
• 401k, Life Insurance, PTO
• Amazing company culture!!

🔹 Interested? Apply now and be part of an innovative, purpose-driven team!

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 151540

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Emily Lauro

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