Job Summary

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About the Company

We are a fast-growing digital marketing and content commerce company operating at the intersection of live streaming, creator marketing, and talent management. Our team works closely with a large network of creators to produce high-volume, performance-driven content across F&B, hotel, and attraction verticals on leading short-video platforms.

Our mission is to empower creators and monetize talent through a unique combination of technology and human connection. We are building a next-generation content creation ecosystem that delivers engaging experiences for audiences while driving measurable commercial impact for brands and partners.

The Role

We are seeking a Creator Marketing Specialist to support creator acquisition, relationship management, and campaign execution, with a focus on hotel and attraction content.

Marketing Specialist Key Responsibilities

Source, identify, and recruit KOC/KOL creators within the hotel and attraction categories through social media platforms, forums, and online communities
Build, maintain, and manage long-term relationships with creators; actively engage creators to produce relevant hotel and attraction content for short-video commerce platforms
Plan and execute monthly creator campaigns, including content scheduling, progress tracking, and creator follow-ups
Review and moderate creator content to ensure quality, relevance, and alignment with campaign objectives and platform standards

Marketing Specialist Requirements

Minimum 1 year of experience in creator marketing, affiliate marketing, KOC/KOL management, or related roles; experience in travel, hospitality, or eCommerce is preferred
Bachelor’s degree or equivalent practical experience
Experience managing a diverse pool of creators or talents across different content styles or industries
Strong communication, presentation, and problem-solving skills; enjoys working with creators and providing hands-on support with a creator-first mindset
Strong planning and execution skills for online and offline campaigns; creative, proactive, and comfortable generating new idea

JOB ID: 172284

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Claire Liu

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.