Job Summary

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Our client, a well-established financial services firm specializing in custodial and trust solutions, is seeking an experienced Outbound Marketing B2B Growth Specialist

Outbound Marketing B2B Growth Specialist Perks:

Base salary in the $75-$85k range
FULLY REMOTE ROLE– EST working hours
Medical insurance with HSA
Dental and vision insurance
PTO and standard holidays

Outbound Marketing B2B Growth Specialist Responsibilities:

Source, evaluate, and manage lead lists from various data providers across all five verticals and maintain them in HubSpot with proper segmentation, tagging, and lifecycle stage tracking
Build vertical-specific outbound playbooks: define ideal customer profiles, craft outreach sequences, and optimize based on response data
Build and manage outbound email sequences and workflows in HubSpot, including automated nurture tracks, task queues, and follow-up reminders
Develop and execute the company podcast strategy: coordinate production, manage distribution, and use episodes for lead generation
Pre-screen outbound prospects before handoff to sales: verify firmographic data, assess fit, and prioritize by strategic value
Create multi-touch outbound campaigns that combine email, LinkedIn outreach, and targeted content distribution
Develop outbound-specific messaging and collateral for each vertical in coordination with leadership
Track and report on outbound metrics using HubSpot dashboards: emails sent, response rates, meetings booked, pipeline generated, and conversion rates
Maintain clean and organized contact and company records in HubSpot, ensuring proper attribution, deal association, and list management
Test and iterate on outbound approaches, channels, and messaging to continuously improve performance

Outbound Marketing B2B Growth Specialist Minimum Qualifications:

3+ years of experience in outbound marketing, growth marketing, demand generation, or business development
Hands-on experience with HubSpot CRM for contact management, sequences, workflows, and reporting
Experience with lead sourcing tools
Proven ability to build and optimize outbound email campaigns with measurable results
Strong analytical skills with comfort interpreting performance data and making data-driven decisions
Excellent written communication skills for crafting outreach sequences and content
Experience collaborating closely with sales teams on lead qualification and handoff processes
Bachelor's degree in marketing, business, or a related field
Experience in B2B financial services, fintech, or wealth management outbound marketing
Podcast production or management experience, preferred
HubSpot certification (Marketing Hub or Sales Hub), preferred
Understanding of the RIA, family office, or alternative investment landscape, preferred
Experience with account-based marketing (ABM) strategies, preferred
Comfort with cold outreach and creative prospecting techniques, preferred

JOB ID: 172056

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Jana Walker

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.