Restaurant Marketing & Brand Manager

Recruiting Partner: Charilynn McKennedy

Washington, District of Columbia | Marketing | Not Remote | $120,000 to $125,000 | Job ID: 171342

Job Summary

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A restaurant group is seeking a highly engaged, execution-focused marketing manager to drive brand visibility, guest engagement, and revenue growth across its portfolio.

This is not a corporate, sit-behind-a-desk marketing role.

We are looking for a marketing leader who thrives in the field, collaborates directly with operators, and enjoys building campaigns from concept through execution.

What You’ll Own:

  • Develop and execute localized marketing strategies across multiple restaurant concepts
  • Partner closely with operations teams to drive traffic, sales, and community engagement
  • Create marketing collateral, digital assets, in-store signage, and social content (Canva proficiency required)
  • Oversee promotional calendars, menu launches, LTO campaigns, and grassroots initiatives
  • Ensure brand consistency across all locations
  • Support grand openings, rebrands, and activation events
  • Analyze campaign performance and adjust tactics to drive measurable results
  • Manage vendor and agency relationships as needed

What We’re Looking For:

  • 5+ years of marketing experience within food & beverage or restaurant brands (multi-unit experience strongly preferred)
  • Proven ability to execute campaigns at the store level—not just strategy development
  • Strong working knowledge of Canva and hands-on content creation
  • Experience supporting in-store promotions, community marketing, and brand activations
  • Collaborative, operational mindset with the ability to influence field leadership
  • Data-driven but creative
  • Comfortable working both in the field and at a strategic level

Who Thrives in This Role:

  • Someone who enjoys being in restaurants
  • A marketing professional who rolls up their sleeves
  • A creative thinker who understands restaurant operations
  • A leader who can both build the plan and execute it

This is an opportunity to have a direct impact on brand growth, guest experience, and revenue performance within a respected and growing restaurant organization.

 

JOB ID: 171342

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Charilynn McKennedy

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

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Charilynn McKennedy

Senior Recruiting Partner & Recruiting Partner Mentor