Job Summary

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We are looking for a visionary Head of Brand & Creative to architect the next chapter for a market-leading wellness brand – a Top 10 seller specializing in single-ingredient and simple-blend supplements in powder form. This is a foundational leadership role where you will transform our high-performing e-commerce presence into a distinctive, emotionally resonant brand. You will own end-to-end brand strategy, narrative, and creative execution while building and leading an in-house creative team from the ground up.

Location: Remote (US)/Bellevue, WA (HQ)

Reports To: Chief Marketing Officer (CMO), partnering closely with the CEO

Brand Director Salary and Benefits

Base Salary: $150,000 – $180,000 (dependent on experience)
Additional Compensation: Performance-based annual incentive bonus.
Comprehensive Benefits Package: Includes medical, dental, vision insurance, and 401(k) plan.
Work Model: Remote-first, outcome-oriented position.
Unique Opportunity: Ground-floor chance to build the brand and creative function at a scaled, high-growth company with dominant marketplace presence.

Brand Director Job Requirements

Core Responsibilities:

Develop and execute the brand vision, positioning, and annual roadmap to support long-term business growth.
Own the brand storytelling system, including core narrative, messaging pillars, and product communication frameworks.
Steward the brand's visual identity across all touchpoints (packaging, web, advertising, social).
Build, hire, and lead a lean in-house creative team and manage external agency partners.
Own the brand budget and define/track brand health KPIs, connecting creative work to business outcomes.
Serve as the primary brand ambassador, ensuring cross-functional alignment across Marketing, Product, and Operations.

Required Qualifications:

7+ years in brand marketing, with 3+ years owning brand strategy and leading cross-functional work.
Proven "0→1" brand-building experience (launch, repositioning, or building a scalable brand system).
Strong creative judgment with ability to direct storytelling and design.
Experience managing budgets, KPIs, and presenting performance narratives to leadership.
Demonstrated experience in hiring, coaching, and developing creative talent.

Preferred Qualifications:

Industry experience in dietary supplements, wellness, functional nutrition, or related CPG (highly preferred).
Experience in DTC and marketplace environments (Amazon, TikTok Shop).
Familiarity with creator/influencer ecosystems in wellness.
Experience collaborating with international or distributed teams (U.S. and Asia).
Bilingual proficiency in English and Chinese is a strong plus.

JOB ID: 170541

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Sharon Shen

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.