Digital Marketing Specialist

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Position Summary

We are seeking a Digital Marketing Specialist / Performance Marketer with a proven track record of scaling digital campaigns and lowering cost per lead (CPL). This role is hands-on—you’ll be in the platforms daily, managing budgets, optimizing campaigns, and identifying growth opportunities across multiple digital channels.

The ideal candidate is data-driven, results-oriented, and thrives on creating measurable impact. You will play a critical role in fueling our sales pipeline by delivering high-quality, cost-effective leads.

Key Responsibilities

• Plan, execute, and optimize digital advertising campaigns across platforms (Google Ads, Facebook/Instagram, YouTube, and others).
• Continuously monitor and adjust campaigns to maximize ROI and reduce CPL.
• Manage budgets, bid strategies, and audience targeting to achieve performance goals.
• A/B test creative, landing pages, and ad copy to improve conversion rates.
• Collaborate with sales and leadership teams to align campaigns with company growth objectives.
• Track, analyze, and report on campaign performance, providing actionable insights.
• Stay ahead of digital marketing trends, tools, and platform updates to maintain a competitive edge.
• Oversee marketing funnels to ensure smooth lead flow and quality.

Qualifications

Required:

• 5+ years of hands-on experience in digital ad buying and campaign management.
• Demonstrated ability to scale campaigns and lower CPL in competitive industries.
• Proficiency in Google Ads, Facebook Business Manager, and other major digital ad platforms.
• Strong analytical skills with experience in tracking and reporting campaign performance.
• Knowledge of conversion rate optimization (CRO) principles.
• Excellent project management and organizational skills.

Preferred:

• Experience in home improvement, construction, or service-based industries.
• Familiarity with marketing automation tools and CRM systems.
• Google Ads and Facebook Blueprint certifications.

What We Offer

• Competitive salary + performance bonuses based on campaign results.
• Opportunity to directly impact company growth through measurable marketing performance.
• Collaborative team environment with strong leadership support.
• Access to resources, tools, and training to stay ahead in digital marketing trends.
• Work for a respected, growing home improvement brand with a loyal customer base.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 164297

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Denise Pino

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