Event Sales Manager

Recruiting Partner: Phil Arena

Marlborough, Massachusetts | Food & Beverage & Lodging | Not Remote | $65,000 to $75,000 | Job ID: 165534

Job Summary

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The Event Sales Manager leads sales operations for all locations. This role is responsible for managing the call center and sales team, overseeing event booking and planning, ensuring accuracy in event documentation, and meeting revenue sales goals. You will work closely with the location General Managers and event operations teams to move events from inquiry to execution while providing clear guidance, coaching, and management to the sales team.

Key Responsibilities:

Sales & Event Management

· Manage the call center sales team to meet or exceed revenue goals and KPIs including but not limited to:

· Guide guests through inquiries, tours, planning, and post-event follow-ups.

· Prepare, review, and approve Banquet Event Orders (BEOs) for accuracy and completeness.

· Maintain up-to-date knowledge of venue layouts, hours, pricing, promotions, process, building flow, allergy commitments, and packages.

· Work with location teams to ensure consistent standards for event execution across all locations.

· Train, onboard, and mentor sales coordinators; provide regular coaching and feedback.

· Monitor team performance, including calls, emails, and follow-up practices.

· Provide progressive discipline, Performance Improvement Plans, and terminations when necessary.

· Maintain strong client relationships to drive repeat business and referrals.

· Drive sales through outbound calls, lead generation, upselling, and promotions.

Requirements:

· Bachelor’s degree preferred.

· 5+ years of experience in sales and event management, preferably in hospitality

· Proficiency with CRM software required; experience with Infor and CenterEdge is a plus.

· Proven ability to meet or exceed sales goals and KPIs.

· Strong leadership skills with experience managing teams

· Experience creating, reviewing, and managing Banquet Event Orders (BEOs).

· Strong organizational and problem-solving skills.

· Ability to travel as business needs require.

· Availability to work occasional nights and weekends as business needs require.

Perks and Benefits:

· Health, Dental, and Vision coverage.

· 401K (after 1 year).

· Paid Time Off.

· Flexible schedule that allows for work-life balance.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

 

JOB ID: 165534

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Phil Arena

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Additional Information

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

Phil Arena

Senior Recruiting Partner

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Phil Arena

Senior Recruiting Partner