Paid Media Activation Director
Recruiting Partner: Ben Irwin
Cincinnati, Ohio | Marketing | Work from home flexibility | $175,000 to $225,000 | Job ID: 164897
Job Summary
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Paid Media Activation Director
We are seeking an experienced, results-driven Paid Media Activation Director to lead and elevate our media activation team. This leader will be accountable for the full spectrum of paid media execution across digital and traditional channels, ensuring flawless accuracy, process consistency, and measurable client impact.
Paid Media Activation Director Benefits and Compensation:
- Competitive salary
- Performance-based bonuses
- Generous paid time off (PTO)
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Opportunities for professional development and training
- Flexible work environment
- Collaborative and innovative company culture
Paid Media Activation Director Requirements & Qualifications:
- 10+ years of experience in paid media activation, ad operations, or performance marketing; agency background preferred
- Proven leadership experience managing multidisciplinary media teams
- Deep expertise in digital platforms (Meta, Google Ads, YouTube, TikTok, Programmatic, Retail Media) and familiarity with traditional channels
- Strong command of campaign analytics, performance optimization, and data visualization
- Demonstrated success in building scalable processes and driving efficiency across teams
- Knowledge of marketing technology, ad serving, and measurement solutions (e.g., Salesforce Marketing Cloud, CM360, The Trade Desk, DSPs, GA4, etc.)
- Excellent communicator with the ability to simplify complex performance insights for clients and stakeholders
- Ability to evaluate, select, and implement back-office infrastructure for seamless integration of measurement tools
Paid Media Activation Director Preferred Background & Skills:
- Experience implementing a technology roadmap to scale an organization
- Proven ability to drive process improvements and champion operational excellence
- Familiarity with financial management related to media budgets and invoicing
- Strong analytical skills with a focus on data-driven decision-making
- Innovative mindset with a passion for exploring emerging technologies in media activation
- Ability to mentor and inspire a team, fostering a culture of accountability and growth
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 164897
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Ben Irwin
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Additional Information
At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
Ben Irwin
Senior Recruiting Partner & Trainer
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
Ben Irwin
Senior Recruiting Partner & Trainer
