Digital Content Strategist – Health and Wellness Start-Up

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We’re seeking a strategic and creative Digital Content Strategist to lead the development and execution of a cross-platform content strategy at the intersection of biohacking, health optimization, and cutting-edge medical technology. This is a high-impact role for someone who thrives in fast-paced, early-stage environments and is passionate about translating complex health science into engaging, high-converting content.

Key Responsibilities

• Lead Content Strategy: Develop and own the content strategy across Instagram, YouTube, TikTok, newsletters, and email campaigns, with a clear and consistent voice, tone, and visual aesthetic aligned with our mission.
• Editorial Calendar Management: Build and manage a forward-looking content calendar; coordinate execution across design, copy, and production teams.
• Performance Optimization: Track KPIs and performance metrics; run ongoing tests to refine formats, timing, and storytelling hooks for both short-form (Reels/TikTok) and long-form (YouTube/podcast) content.
• Trend Translation: Stay on top of the latest trends in biohacking, fitness, wearable health tech, and digital health; translate insights into actionable and engaging content ideas.
• Narrative Development: Collaborate with founders, creatives, and medical advisors to craft compelling narratives that simplify scientific innovation for a health-conscious audience.
• Funnel Strategy: Support audience funnel strategy, including lead magnets, course launches, newsletters, and affiliate campaign integrations.
• Scientific Accuracy: Work with advisors and subject matter experts to ensure the content is not only engaging but also accurate, credible, and rooted in evidence-based science.

Key Requirements

• 3+ years of experience in content strategy, brand storytelling, or social media growth, ideally in wellness, health tech, or DTC startups is mandatory.
• Demonstrated success growing personal brands, influencers, or digital wellness companies.
• Deep personal interest in health optimization, performance science, or making incremental changes to one's body, diet, and lifestyle to improve overall health and well-being ranging from simple lifestyle modifications to more advanced interventions. 
• Strong grasp of storytelling formats and the ability to write scripts to be used across platforms, particularly short-form video and long-form educational content.
• Analytical mindset with experience using tools like Notion, Google Analytics, Later, Buffer, or Hypefury.
• Ability to manage multiple content streams and collaborators while meeting deadlines.
• Bonus if you have working knowledge of:
  • SEO and/or YouTube SEO
  • Basic video editing tools (CapCut, Premiere, etc.)
  • Kajabi, Substack, or similar platforms for course and community launches
• Share your portfolio or examples of brands and campaigns you’ve helped grow. We're especially interested in candidates who have worked on content at the convergence of wellness, science, and innovation.

Benefits

• Competitive salary ($90K – $130K).
• Fully remote work with flexible hours.
• Opportunity to work on cutting-edge AI-driven medical technologies.
• Health, dental, and vision insurance.

About Us

You’ll be joining at the ground floor of a health innovation venture focused on next-gen health monitoring and digital wellness. The core technology explores real-time, implantable sensor systems that align with Healthcare 5.0—enabling smart disease detection, intelligent treatment pathways, and highly personalized care through biofeedback, AI, and precision diagnostics.

This is not just a content role—it’s an opportunity to shape the voice of a movement redefining how we understand and optimize human health.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 163733

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Mitch Rachman

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