Operations Lead – Creator Commerce (U.S. Market)

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Role Overview

We are a fast-growing creator commerce company expanding our U.S. operations. We are seeking an Operations Lead to build and manage the U.S. creator operations pipeline across short-form video and livestream commerce platforms.

This role sits at the intersection of:

• Creator management
• Marketplace & commerce operations
• Campaign logistics
• Performance analytics

You will work directly with the founding team and play a critical role in launching and scaling the U.S. business.

This is a highly hands-on, execution-focused role with strong ownership and operational leadership responsibilities.

Operations Lead Responsibilities

1) Creator Recruitment & Operations

• Recruit and onboard short-form video and livestream creators across food, lifestyle, and travel categories
• Build and manage a structured creator database and tiering framework
• Educate creators on content formats, hooks, engagement strategies, and conversion optimization
• Manage day-to-day creator communications, campaign briefs, and scheduling
• Maintain strong relationships with top-performing creators

2) Campaign Execution

• Coordinate campaigns between creators and merchant partners (restaurants, hotels, brands)
• Prepare campaign briefs, deliverables, and posting schedules
• Ensure timely content delivery and adherence to campaign requirements
• Track posting links, uploads, and performance metrics
• Resolve communication or content issues quickly and efficiently

3) Livestream & Commerce Operations

• Support livestream planning, run-of-show structure, and affiliate integration
• Assist creators with product tagging, vouchers, and offer setup
• Monitor livestream performance and recommend optimization strategies
• Collaborate internally on offer selection, pricing, and promotional mechanics

4) Merchant & Partner Coordination

• Serve as operational liaison between creators and restaurant/hotel partners
• Coordinate creator visits and logistics
• Ensure merchant readiness (voucher setup, staff alignment, redemption workflows)
• Address operational challenges and partner feedback

5) Performance Tracking & Optimization

• Monitor and analyze performance metrics including:
  • Views
  • Engagement
  • GMV
  • Conversion rate
• Identify high-performing creators and scalable content formats
• Improve workflows, SOPs, and operational efficiency
• Build repeatable playbooks for growth

6) Building Scalable Systems

• Develop SOPs, templates, and onboarding frameworks
• Design scalable processes to support growth from 50 → 500+ creators
• Partner with leadership to structure long-term U.S. operations

Required Qualifications

• Minimum 4+ years of professional experience
• At least 1+ year within short-form video or livestream commerce ecosystems, such as:
  • Creator agencies / MCNs
  • Affiliate commerce operations
  • Livestream agencies
  • Influencer marketing agencies
  • Creator commerce startups
• Strong understanding of short-form content mechanics (hooks, retention, trends, conversion)
• Experience working directly with creators/influencers
• Highly organized, detail-oriented, and process-driven
• Able to manage multiple stakeholder conversations simultaneously (creators + merchants)

Preferred Qualifications

• Experience in affiliate or social commerce operations
• Livestream creator management experience
• Background in creator-focused agencies or commerce-driven influencer programs
• Startup or early-stage company experience
• Familiarity with tools such as Google Sheets, Notion, Airtable, CRM platforms
• Based in Los Angeles

JOB ID: 172251

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Claire Liu

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