Social Media Director

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We are seeking a highly motivated, exceptionally organized, and creatively driven Director of Social Media to lead a dynamic content team and own the brand’s digital voice across platforms. This role requires a sharp strategist with deep hands-on experience, a calm demeanor under pressure, and a hustle mentality to keep up with a fast-moving brand and CEO.

Key Responsibilities:

• Lead and manage a content production team, delivering best-in-class content across TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, X, and LinkedIn.
• Develop and execute a strategic social media plan that supports brand growth, product launches, and audience engagement.
• Oversee and manage a robust content calendar, ensuring timely and consistent output of organic and branded content.
• Direct and coordinate social-first content shoots with a focus on speed, quality, and authenticity.
• Track performance metrics across all channels, analyze trends, and adjust strategies to maximize reach and engagement.
• Collaborate with internal teams (brand, PR, partnerships, marketing) to integrate social content into larger business initiatives.
• Monitor social trends, cultural moments, and platform changes to keep the brand ahead of the curve.
• Oversee community management to maintain a strong brand voice in all replies, engagements, and trend participation.
• Provide creative direction and ensure brand consistency across all social visuals and messaging.

What We’re Looking For:

• 5+ years of experience in social media management, preferably with a public figure, brand founder, or high-growth lifestyle brand
• Proven success leading a team and managing multi-platform content strategies
• Deep understanding of platform algorithms, content performance, and audience behavior
• Calm, efficient communicator who thrives in a fast-paced, evolving environment
• Extremely organized with strong attention to detail and the ability to juggle multiple priorities
• Hands-on, proactive, and unafraid to roll up your sleeves — you know how to get things done
• Based in Florida, with flexibility to travel and work in-office several days a week

This is a high-impact role for someone who understands how to balance brand storytelling, cultural fluency, and real-time execution — all while maintaining a clear vision and high standards across every channel.

If you’re ready to help shape one of the most recognizable voices in media and business, we’d love to hear from you.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 168357

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Francesca Brajuha

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