Marketing Manager – Early Education Growth Company (In-Office, NYC)

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Our client is a fast-growing, PE-backed early education company that has expanded to 5 schools in just two years, with plans to double that in the next 12 months. Their mission is to deliver joyful, high-quality learning experiences to children aged 6 weeks to 6 years.

This founder-led, mission-driven startup is scaling rapidly through acquisition and is now hiring its first in-house Marketing Manager to replace their agency. This full-stack role will own everything from paid media and SEO to creative direction and reporting across multiple school locations.

You will partner directly with the founding team to:

• Drive enrollment through local campaign execution
• Build and unify the company’s brand identity
• Develop data-driven marketing systems that scale

This role is ideal for someone excited to take full ownership, build from the ground up, and help shape the future of a company in rapid growth mode.

Marketing Manager Benefits

• Base Salary: $100,000–$150,000, depending on experience
• Health, dental, and vision insurance
• 401K
• Generous PTO policy
• Beautiful office near Grand Central Station in Manhattan
• 4 days/week in-office (1 day remote optional)

Marketing Manager Requirements

Must-Haves:

• 3–7+ years of experience in digital marketing with a focus on performance-based media (Meta, Google)
• Proven ability to manage multi-site campaigns (e.g., franchise, healthcare, education, or service orgs)
• Experience with SEO fundamentals and improving local web visibility
• Ability to guide creative direction (assets will be produced externally)
• Highly proactive self-starter who thrives in ambiguity and startup environments
• Strong analytical mindset; uses data to drive iteration and strategy
• Strong written and verbal communication skills
• Comfortable working onsite 4 days/week in NYC

Nice-to-Haves:

• Experience in early childhood education, multi-site healthcare, or pet care
• Exposure to businesses growing through acquisition
• Background working with founders or executive teams in lean orgs
• Track record of evolving into leadership roles

Deal Breakers:

• Needs high oversight
• Discomfort with fast-paced, ambiguous environments
• Resistance to in-office schedule or startup-style flexibility
• Doesn’t take ownership of results or projects

Marketing Manager Responsibilities

• Own the full marketing function, replacing external agency resources
• Strategize, launch, and manage paid digital campaigns (Meta, Google) for each location
• Develop and manage monthly marketing reports (performance, trends, recommendations)
• Approve and direct creative asset production in partnership with offshore and freelance designers
• Build seasonal campaign calendars tied to enrollment goals (e.g., Back to School, Holidays, Summer)
• Shape brand identity and messaging to connect with parents and local communities
• Oversee SEO efforts, optimize web presence and local listings
• Identify and test new offline and local marketing tactics (events, open houses)
• Lay groundwork for future team buildout as company scales
• Collaborate closely with co-founders on marketing priorities, budgets, and strategic direction

This is a rare opportunity to take full ownership of marketing at a mission-driven company and help shape the voice and growth of a brand impacting thousands of children and families.

Let’s talk.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 165093

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Brian Douglas

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