Job Summary

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Our client is seeking a Social Media Manager to own and execute organic social media across a portfolio of multiple hospitality concepts. This is a hands-on, operational, and leadership-oriented role. You will set the standard, maintain discipline, and ensure each concept shows up consistently, intentionally, and professionally across platforms.

Key Responsibilities

Manage organic social media across hospitality concepts
Build and execute rolling two-week content calendars
Write captions, CTAs, hashtags, and geo-tags
Schedule and publish content; manage comments and DMs
Maintain brand voice consistency by concept
Capture basic photo/video content on-site as needed
Set content capture standards and guidelines
Train and manage in-store social media leads
Review, organize, and approve submitted store-level content
Deliver monthly performance reports with insights

Platforms

Instagram (primary)
Facebook
TikTok (select concepts)
Google Business Profile posts

Posting Expectations

High-volume concepts: 3 feed posts, 5–7 stories, 1 Reel weekly
Lower-volume concepts: 1–2 feed posts, 3–5 stories weekly
Consistency over virality

Qualifications

2+ years managing social for hospitality or lifestyle brands
Experience supporting multiple brands or locations
Comfortable capturing content in live environments
Strong writing, organization, and leadership skills
Familiarity with scheduling tools (Sprout a plus)
Full-time, on-site availability with some nights/weekends

JOB ID: 169591

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Michael Forgione

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.