Fractional Marketing Leader (Wellness/E-Commerce)

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Fractional Marketing Leader (Wellness/E-Commerce)

A long-established consumer wellness organization specializing in infrared products is seeking a fractional Marketing Leader to guide brand positioning, messaging strategy, and cross-channel engagement. This role offers the chance to shape a trusted brand’s narrative and elevate its impact at a pivotal stage of growth. Collaborate with leadership and diverse teams to unify communications, refine audience segmentation, and develop market initiatives that drive results.

Fractional Marketing Leader Benefits & Compensation

• Part-time contract: 90 days (initial term)
• 15–20 hours/week commitment
• Competitive compensation: ~$10,000/month

Fractional Marketing Leader Requirements & Qualifications

• 7+ years in brand leadership, marketing strategy, or marketing communications
• Proven experience translating business objectives into cohesive marketing direction
• Hands-on ability in content creation, messaging, and guiding campaigns across multiple channels
• Skilled in agency, creative, and internal team collaboration

Fractional Marketing Leader Preferred Background & Skills

• Experience in consumer wellness, health, lifestyle, or related product markets
• Familiarity with B2B and B2C strategies
• Track record of supporting influencer and affiliate initiatives
• Strategic thinker with strong execution drive

Fractional Marketing Leader Day-to-Day Responsibilities

• Refine and evolve brand voice and positioning rooted in wellness and innovation
• Develop consistent messaging for website, email, paid media, product, and social content
• Collaborate with sales and marketing teams to sharpen value proposition and audience segmentation
• Lead and coordinate marketing campaigns, working closely with agencies, creatives, and partners
• Identify and engage influencer and affiliate partners to expand awareness and credibility
• Set KPIs, monitor campaign performance, and optimize based on real-time data and feedback
• Contribute to budgeting, forecasting, and strategic planning for current and multi-year marketing efforts

This is an impactful opportunity for a strategic marketing professional eager to guide a respected brand’s next chapter while working with dedicated, collaborative teams.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 168863

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Emily Lauro

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