Digital Marketing Coordinator
Recruiting Partner: Francine Lucas
, | Marketing | Not Remote | $55,000 to $65,000 | Job ID: 169196
Job Summary
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Are you an experienced Digital Marketing Coordinator that can execute and optimize digital marketing efforts across paid media, social channels, and streaming/connected TV platforms, including Stream Living TV. If so, then we would like to speak with you. We're a growing bioceutical company that is seeking a marketing professional that can aid in the growth and exposure of our products.
Digital Marketing Coordinator Benefits and Compensation
- $55-000 – $65,000
- Medical/Dental/Vision
- PTO
Digital Marketing Coordinator Qualifications and Requirements
- 2-5 years of experience
- Background in the CPG industry in digital marketing (CPG or e-commerce strongly preferred)
- Hands-on experience managing PPC and paid social campaigns
- Proficiency with Google Ads, Meta Ads Manager, and analytics platforms
- Strong analytical mindset with the ability to translate data into insights
- Familiarity with Amazon Advertising, Shopify, or DTC platforms
- Working knowledge of SEO and email marketing
- Exposure to marketing automation tools and CRM systems
Digital Marketing Coordinator Responsibilities
- Plan, launch, and optimize paid campaigns across Google Ads, Meta, Amazon, YouTube, and other platforms to drive ROI
- Execute and refine paid search, display, retargeting, and acquisition strategies through ongoing performance analysis, budget management, and A/B testing
- Lead organic and paid social media execution, partnering with creative teams to develop compelling content
- Manage content calendars, posting schedules, community engagement, and influencer or partnership initiatives
- Support execution and performance tracking of Stream Living TV and other CTV campaigns
- Assist with reporting on reach, impressions, traffic lift, conversions, and tracking via UTMs and dashboards
- Measure campaign performance using GA4, Google Ads, and Meta Ads Manager
- Build dashboards, analyze trends, and deliver actionable insights and optimization recommendations
- Collaborate cross-functionally with marketing, sales, creative, leadership, and external partners to align digital initiatives with brand and revenue goals
JOB ID: 169196
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Francine Lucas
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
