Director of Marketing

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Marketing Executive – Boston

Join a leading business as a key member of the Leadership Team. The role offers a unique blend of hands-on execution and strategic thinking, making it ideal for a dynamic marketing professional.

Marketing Executive Benefits & Compensation

• Competitive base salary commensurate with experience.
• Comprehensive health, dental, and vision coverage.
• Generous PTO
• Opportunity to work in a family-owned business with a strong culture of growth and innovation.

Marketing Executive Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of marketing experience, with at least 4 years in digital and/or loyalty program experience in the Hospitality / restaurant industry
• Proven track record in growing engaged audiences on social media and enhancing brand awareness.
• Demonstrated success in managing loyalty programs with measurable impacts on customer loyalty and sales.
• Strong knowledge of digital marketing tools/platforms (e.g., Meta, Braze, Power BI).
• Proficient in data analysis and customer insights to inform strategy.
• Excellent leadership, communication, and project management skills.
• Experience working in small teams; self-starter and highly motivated.

Marketing Executive Preferred Background & Skills

• Hands-on experience in retail or hospitality, particularly with food development and category management.
• Familiarity with loyalty platforms and app management.
• Understanding of omnichannel marketing strategies.
• Experience in sales of CPG products across multiple channels.

Marketing Executive Day-to-Day Responsibilities

• Develop and manage the marketing strategy, annual calendar, and seasonal campaigns.
• Collaborate with food teams to create seasonal campaigns featuring key products that meet KPIs.
• Optimize the food and beverage range through effective category management.
• Drive brand awareness through in-store POS, paid media, and social media campaigns.
• Oversee the development and optimization of the loyalty program strategy via the app to enhance customer engagement and retention.
• Implement a social media strategy focused on brand awareness, reach, and engagement, including content generation and performance reporting.
• Monitor and evaluate campaign effectiveness and loyalty KPIs, optimizing for sales and ROI.
• Stay informed on industry trends and competitor activities in F&B, CRM, and digital media.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 168296

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Phil Arena

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