Digital Media Strategist

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Join a fast-growing global consumer brand as a Digital Media Strategist, where you will lead the strategy, execution, and optimization of paid media across Amazon (U.S. & Canada) and broader ecommerce channels. This role is perfect for a performance-driven marketer who thrives in a collaborative, data-rich environment and enjoys working across media, creative, analytics, and marketplace operations.

Digital Media Strategist Benefits & Compensation

• Competitive salary based on experience. ($100-$125K)
• Comprehensive health, dental, and vision coverage.
• Opportunity for career growth within a dynamic team.
• Collaborative culture that encourages innovation and learning.

Digital Media Strategist Requirements & Qualifications

• 4+ years of experience in digital media, paid search, ecommerce, or online marketplace advertising.
• Strong understanding of Amazon retail media, marketplace strategy, and the broader ecommerce landscape.
• Experience with media tools such as CM360, Datorama, or similar analytics/reporting platforms.
• Familiarity with Amazon Seller Central, Shopify, and retail media management platforms (Pacvue, Skai, Perpetua, CommerceIQ, Teikametrics, etc.).
• Amazon Advertising certifications (Foundations, Sponsored Ads, Optimization, Video) strongly preferred.

Digital Media Strategist Preferred Background & Skills

• Highly analytical mindset with the ability to translate data into strategic actions.
• Comfortable working cross-functionally in a fast-paced, matrixed organization.
• Strong communication skills, curiosity, and a passion for digital innovation.

Digital Media Strategist Day-to-Day Responsibilities

• Develop and execute Amazon retail media strategies to drive revenue and marketplace visibility.
• Oversee end-to-end campaign setup, optimization, and reporting for Sponsored Ads (Products, Brands, Video, Display).
• Manage daily performance, pacing, budget alignment, and KPI improvements.
• Build and optimize keyword strategies, targeting frameworks, and audience segments.
• Partner with ecommerce, inventory planning, analytics, creative, and content teams to ensure aligned execution.
• Track KPIs such as ROAS, CPC, CTR, NTB customers, and share of voice.

If you’re a digital media strategist who loves optimizing, analyzing, and driving performance through Amazon and ecommerce channels, we’d love to hear from you.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 168189

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Emily Lauro

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