Job Summary

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We are currently looking for a Director of Marketing to join our corporate team!

Director of Marketing Responsibilities:

Brand & Experience Stewardship: Define and evolve the brand identity by ensuring a "customer-first" mindset is reflected across all guest touchpoints, visual merchandising, and core value integration.
Strategic Marketing & Team Leadership: Build and lead a high-performing team to execute integrated, data-driven campaigns that drive cup growth, manage the annual marketing calendar, and maximize ROI across digital and community channels.
Product & Cross-Functional Synergy: Partner with R&D, Finance, and Operations to lead product innovation from pilot to rollout, ensuring all initiatives are operationally feasible and aligned with broader business goals.
Digital & AI Innovation: Drive the adoption of emerging marketing technologies and AI-driven tools to enhance personalization, automate content strategies, and improve guest retention through predictive analytics.

Director of Marketing Requirements:

Proven Marketing Leadership: Requires 4+ years of progressive experience in food & beverage, hospitality, or retail, with a demonstrated ability to scale brands and translate high-level vision into results-driven campaigns.
Technical & Digital Expertise: Strong proficiency in managing omnichannel strategies, including digital marketing, social media, CRM platforms, and loyalty programs to map and enhance the customer journey.
Strategic & Data-Driven Mindset: A results-oriented professional who uses data and consumer insights to build actionable plans, manage complex priorities, and oversee execution from strategy through launch.
People-First Leadership Style: An emotionally intelligent and adaptable leader who excels at storytelling, building cross-functional trust, and fostering a collaborative team culture in fast-paced, growth-oriented environments.

JOB ID: 171990

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Peggy Hong

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.