Retail Marketing Manager
Recruiting Partner: Jamie Klüg
Iron River, Michigan | Hospitality Operations | Hybrid | $50,000 to $60,000 | Job ID: 171442
Job Summary
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We are looking for a proactive, execution-focused marketing professional who understands the fast-paced nature of convenience retail. The ideal candidate is organized, collaborative, and comfortable balancing big-picture planning with in-store execution. This person will play a key role in elevating our brand's presence and marketing impact across all locations.
Key Responsibilities:
- Support the Director of Marketing in overseeing the Marketing Department and overall marketing strategy.
- Plan, develop, and execute c-store marketing campaigns, promotions, and seasonal initiatives across all locations.
- Create, manage, and distribute in-store signage, point-of-sale (POS) materials, shelf talkers, and promotional displays.
- Oversee promotional calendar execution, ensuring alignment with product launches, seasonal events, and vendor programs.
- Coordinate closely with store managers, district managers, and operations teams to ensure proper implementation of marketing initiatives.
- Partner with beverage, foodservice, and retail category teams to align promotions with product priorities.
- Work with vendors, distributors, and brand partners to execute co-branded promotions, displays, and activations.
- Manage installation and compliance of displays, end caps, cooler signage, and promotional materials in stores.
- Assist with merchandising direction related to marketing initiatives, including promotional placement and visual standards.
- Support digital c-store marketing efforts, including social media, email marketing, and website updates when applicable.
Qualifications/Skills:
- Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
- 2+ years of marketing experience, ideally in convenience retail, foodservice, or beverage.
- Strong project management and organizational skills with the ability to manage multiple initiatives at once.
- Experience working cross-functionally with operations and store teams.
- Strong written and verbal communication skills.
- Detail-oriented with the ability to execute both strategic and hands-on tasks.
- Experience working with vendors, distributors, or brand partners is a plus
Benefits:
- Hybrid Work Schedule
- Health Stipend
- Retirement
- 3 weeks of PTO
- Tech package including home internet
JOB ID: 171442
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Jamie Klüg
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
