Business Development Manager

Recruiting Partner: Claire Liu

Los Angeles, California | Media/Broadcasting/Communications | Not Remote | $96,000 to $120,000 | Job ID: 170585

Job Summary

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About the Opportunity

We are a rapidly growing content commerce and creator marketing company operating across short-video platforms in the travel, hospitality, and lifestyle sectors. Our business combines creator partnerships, performance-driven content, and localized market execution to drive both audience engagement and commercial results. As we continue expanding in the U.S. market, we are looking for a Business Development Manager who can own creator partnerships today and grow into a U.S. Country Manager role as the business scales.

The Role

This is a hands-on, high-ownership role combining business development, creator partnerships, and operational management. You will be responsible for growing the local creator ecosystem, building strategic partnerships, and laying the foundation for a future U.S. team and market presence.

Business Development Manager Responsibilities

Business Development & Partnerships

  • Identify, develop, and manage partnerships with creators, agencies, hotels, attractions, and related ecosystem partners in the U.S. market
  • Explore new business opportunities and collaboration models that drive creator growth, content supply, and revenue performance
  • Act as a key local point of contact for external partners, representing the company in the U.S. market

Creator & Campaign Management

  • Build, manage, and scale a local network of KOC/KOL creators within hotel and attraction verticals
  • Lead creator onboarding, engagement, and performance management to ensure consistent, high-quality content output
  • Oversee monthly creator campaigns end-to-end, including planning, execution, content review, and performance follow-up

Market & Team Ownership

  • Own local market execution and provide insights on U.S. creator trends, platform dynamics, and competitive landscape
  • Collaborate closely with global teams (operations, content, product, and HQ leadership) to localize strategies and workflows
  • Support the setup and management of a future U.S.-based team, including processes, standards, and best practices

Business Development Manager Requirements

  • 2–5+ years of experience in business development, partnerships, influencer marketing, creator operations, or related roles
  • Strong understanding of the U.S. creator economy, influencer marketing, or content commerce ecosystem; experience in travel, hospitality, or eCommerce is a strong plus
  • Proven ability to manage external partners and creators while driving execution and results
  • Strong communication, negotiation, and relationship-building skills; comfortable working independently with high ownership
  • Strategic mindset with hands-on execution ability; able to think long-term while delivering short-term results
  • Entrepreneurial, adaptable, and motivated to grow into a market leadership role 

 

JOB ID: 170585

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Claire Liu

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

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Claire Liu

Goodwin Recruiting