Job Summary

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Marketing Executive – Boston

Join a leading business as a key member of the Leadership Team. The role offers a unique blend of hands-on execution and strategic thinking, making it ideal for a dynamic marketing professional. Marketing experience in the Hospitality or Restaurant industry required

Marketing Executive Benefits & Compensation

Competitive base salary commensurate with experience.
Comprehensive health, dental, and vision coverage.
Generous PTO
Opportunity to work in a family-owned business with a strong culture of growth and innovation.

Marketing Executive Requirements & Qualifications

Bachelor’s degree in Marketing, Business, or related field.
8+ years of marketing experience, with at least 4 years in digital and/or loyalty program experience in the Hospitality / restaurant industry
Proven track record in growing engaged audiences on social media and enhancing brand awareness.
Demonstrated success in managing loyalty programs with measurable impacts on customer loyalty and sales.
Strong knowledge of digital marketing tools/platforms (e.g., Meta, Braze, Power BI).
Proficient in data analysis and customer insights to inform strategy.
Excellent leadership, communication, and project management skills.
Experience working in small teams; self-starter and highly motivated.

Marketing Executive Preferred Background & Skills

Hands-on experience in retail or hospitality, particularly with food development and category management.
Familiarity with loyalty platforms and app management.
Understanding of omnichannel marketing strategies.
Experience in sales of CPG products across multiple channels.

Marketing Executive Day-to-Day Responsibilities

Develop and manage the marketing strategy, annual calendar, and seasonal campaigns.
Collaborate with food teams to create seasonal campaigns featuring key products that meet KPIs.
Optimize the food and beverage range through effective category management.
Drive brand awareness through in-store POS, paid media, and social media campaigns.
Oversee the development and optimization of the loyalty program strategy via the app to enhance customer engagement and retention.
Implement a social media strategy focused on brand awareness, reach, and engagement, including content generation and performance reporting.
Monitor and evaluate campaign effectiveness and loyalty KPIs, optimizing for sales and ROI.
Stay informed on industry trends and competitor activities in F&B, CRM, and digital media.

JOB ID: 174363

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Phil Arena

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.