Director of Sales & Marketing

Recruiting Partner: Sean Spalding

Culpeper, Virginia | Marketing | | $120,000 to $125,000 | Job ID: 172934

Job Summary

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We are a world-renowned, award-winning hotel property in Northern Virginia seeking our next Director of Sales and Marketing who will shape and execute innovative marketing strategies that elevate our boutique hotel’s brand positioning, drive global awareness, and create meaningful connections with luxury travelers worldwide.

Director of Sales & Marketing Qualifications:

  • Bachelor’s degree in business administration, Hospitality Management, or a related field.
  • 5+ years in sales and marketing leadership, preferably in the hospitality or luxury service industry.
  • Proven experience in hospitality sales, preferably within boutique or luxury hotels.
  • Strong negotiation, communication, and presentation skills with experience in revenue management, budgeting, forecasting, and financial analysis.
  • Proficiency in CRM systems and hotel management software (e.g., Opera, Delphi, or Salesforce).
  • Ability to travel up to 40% of the year to represent the property at trade shows, networking events, and local tourism boards to enhance visibility.

Director of Sales & Marketing Responsibilities:

  • Develop and implement the hotel’s strategic sales and marketing plan.
  • Drive revenue growth through corporate, group, and event business development.
  • Lead proactive and reactive sales efforts, including key account management.
  • Analyze market trends and competitor activity to increase occupancy and revenue.
  • Collaborate with our special events team and leadership to align sales strategy and optimization.
  • Oversee marketing and media initiatives to strengthen brand visibility and demand.

Manager of Training and Development Benefits:

  • Competitive salary.
  • Medical, dental, and vision coverage.
  • PTO and 401k with a company match.
  • Employee education allowance
  • Vacation

 

JOB ID: 172934

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Sean Spalding

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

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Sean Spalding

Senior Recruiting Partner