Field Marketing Manager

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We are seeking a hands-on Field Marketing Manager to lead and execute high-impact marketing events focused on driving new customer acquisition and business growth. This role owns the full lifecycle of field marketing events and activations, from planning and coordination through on-site execution and post-event analysis.

This is an ideal opportunity for a marketing professional who enjoys being in the field, thrives on execution, and understands how to turn live engagement into measurable sales results.

Field Marketing Manager – What You’ll Do

• Plan, manage, and execute free customer-facing marketing events and activations
• Coordinate with internal teams, vendors, and partners to ensure seamless execution
• Lead on-site event execution, including setup, run of show, and breakdown
• Track event performance and follow up on leads generated to support new business sales
• Partner closely with sales to convert event engagement into qualified opportunities
• Measure success through new customer acquisition, revenue impact, and event ROI

Field Marketing Manager – Compensation & Incentives

• Base salary range of $60,000–$75,000
• Bonus or commission potential of $5,000–$20,000+ annually, tied to new business generated from events
• Bonuses may be structured around closed deals from event leads, conversion rates, or quarterly performance goals
• Total compensation of $70,000–$90,000+, with top performers able to exceed this over time
• And more…

Field Marketing Manager – What We’re Looking For

• Experience in field marketing, event marketing, or experiential marketing
• Strong execution skills with the ability to manage multiple events and priorities
• A results-driven mindset with interest in tying marketing efforts to sales outcomes
• Comfort working in a fast-paced, hands-on, field-based environment

If you are someone who can execute events flawlessly and also understands how to turn engagement into real business growth, we would love to connect.

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 168557

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Melody Coker

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