Job Summary

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We’re seeking a strategic and hands-on SEO Specialist to drive organic growth across both content and technical dimensions. This role blends analytical rigor with creative collaboration, supporting our mission to scale visibility, traffic, and conversions through high-impact SEO initiatives.

As the SEO Specialist, you’ll be the go-to expert for keyword strategy, technical audits, backlink development, and performance reporting. You’ll work cross-functionally with content creators, developers, and conversion specialists to ensure our digital presence is optimized for both search engines and users.

Key Responsibilities

· Keyword Research & Content Strategy

· Identify high-value keywords and search trends

· Develop detailed content briefs to guide writers and editors

Technical SEO & Site Health

· Conduct regular technical audits to uncover crawl, indexation, and performance issues

· Collaborate with Developers to implement fixes and enhancements

· Authority Building & Backlink Strategy

· Design and execute white-hat backlink acquisition campaigns

Performance Tracking & Reporting

· Analyze organic traffic, keyword rankings, and conversion metrics

· Deliver actionable insights and monthly performance reports

· Partner with Copywriters to produce blog posts and long-form content

· Work with the CRO team to optimize page structure and conversion paths

What You Bring

· 4+ years of hands-on SEO experience (content + technical)

· Strong understanding of HTML, site architecture, and on-page optimization

· Experience with backlink outreach and authority-building strategies

· Analytical mindset with the ability to translate data into strategy

Benefits:

· Base salary of $90–120K commensurate with experience

· Performance-based annual bonus

· Medical, dental, and vision coverage from Day 1

· $10K bonus potential for achieving set targets

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 167274

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Maria Lacayo

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Additional Information

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.