Client Relations & Business Development Representative – Private Pay Home Care
Recruiting Partner: Samantha McDermott
Cheshire, Connecticut | Healthcare Services | Not Remote | $40,000 to $50,000 | Job ID: 175648
Job Summary
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Client Relations & Business Development Representative – Private Pay Home Care
Established non-medical home care agency seeking a highly connected and growth-oriented Client Relations & Business Development Representative to expand our private-pay client base throughout Shoreline Connecticut and Cheshire. This role is ideal for a relationship-driven professional with deep connections in local healthcare and senior services who thrives in a flexible, high-autonomy environment.
This position will begin at a minimum of 30 hours per week with strong opportunity for long-term growth and expanded territory responsibility.
Benefits and Compensation:
- Base salary: $40,000–$50,000 annually (starting at 30 hours/week) (OTE $75,000+)
- Commission structure: 3–5% of collected revenue from new private-pay clients
- Monthly and quarterly performance bonuses tied to growth goals
- Mileage reimbursement
- Flexible schedule with significant autonomy
- High income potential tied directly to business growth
- Opportunity to expand into additional territories and responsibilities
- Established operational and care support team
- Ability to make a meaningful impact on seniors and families in the community
Requirements & Qualifications:
- Minimum 3 years of experience in one or more of the following:
- Home care or hospice liaison/marketing
- Assisted living sales or admissions
- Healthcare business development
- Proven success generating referrals and converting private-pay clients
- Strong existing relationships within the Shoreline CT and/or Cheshire healthcare and senior care markets
- Excellent networking, communication, and presentation skills
- Valid driver’s license and reliable transportation
- Ability to work independently while managing multiple referral relationships and client opportunities
- Comfortable tracking sales pipeline activity, referral development, and revenue outcomes
Must Haves:
- Build and maintain referral partnerships with hospitals, discharge planners, social workers, physicians, elder law attorneys, fiduciaries, financial planners, wealth advisors, assisted living communities, skilled nursing facilities, and disease-specific associations
- Represent the agency at networking events, community presentations, healthcare meetings, and local senior-focused organizations
- Develop territory-specific growth strategies for Branford, Guilford, Madison, Old Saybrook, and Cheshire markets
- Create and execute follow-up plans for referral sources to increase conversion rates and repeat referrals
- Collaborate closely with internal care coordination teams to ensure seamless onboarding and client satisfaction
- Monitor competitor activity and identify opportunities to strengthen market presence
- Maintain detailed pipeline reporting and revenue forecasting
Preferred Background & Skills:
- Existing referral relationships within Connecticut senior care and healthcare communities
- Experience working specifically with private-pay home care services
- Knowledge of senior care transitions and discharge planning processes
- Background working with affluent client populations and professional referral sources
- Strong public speaking and relationship-building abilities
- Experience using CRM or referral tracking systems
- Entrepreneurial mindset with the ability to grow a territory independently
JOB ID: 175648
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Samantha McDermott
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
