Head of Revenue Marketing

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Our client, a global market leader in branded merchandise and embroidery services with operations across the US, Canada, Mexico, and Europe, is looking to hire a Head of Revenue Marketing to own marketing's direct contribution to revenue growth.

 

This is a fully remote, high-accountability, pipeline-ownership role — not a brand or creative leadership position. If you are a data-driven demand generation leader who lives and breathes pipeline metrics, sales alignment, and funnel economics, this is the opportunity for you.

 

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WHY THIS ROLE IS DIFFERENT

 

Most marketing leaders are measured on impressions, campaigns, and brand lift. This role is measured on one thing: revenue. You will own marketing-sourced pipeline, conversion rates, and cost per opportunity — and you will have the authority and resources to fix what's broken. You'll report directly to the CRO and lead a team of 7.

 

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WHAT YOU'LL OWN

 

Pipeline Creation

- Own marketing-sourced pipeline in both dollar value and percentage of total company pipeline

- Own pipeline quality — not lead volume

- Partner with Sales leadership to ensure marketing-sourced pipeline converts

 

Funnel Economics

- Track and improve Cost per Opportunity (CPO)

- Manage conversion rates across the full funnel: Lead > MQL > SQL > Opportunity

- Drive pipeline velocity for all marketing-sourced deals

- Identify and fix bottlenecks using data, not assumptions

 

Demand Channels (Performance Accountability)

- Paid media

- SEO and SEM

- Email and lifecycle marketing

- Website conversion optimization

- Ecommerce and marketplace performance

- Trade shows (evaluated through a pipeline lens)

 

Note: You will not personally run every channel. You will set priorities, targets, and hold channel owners and agencies accountable for outcomes.

 

Sales Alignment

- Align with Sales on shared definitions: MQL, SQL, and Opportunity

- Resolve pipeline quality disputes with data — not anecdotes

- Build a relationship with the Sales organization based on mutual accountability, not deference

 

Agency and Vendor Management

- Hold agencies accountable to pipeline outcomes

- Enforce performance scorecards and kill underperforming programs

- Ensure vendors don't redefine success in their own favor

 

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WHO YOU ARE

 

You have:

- 8-15 years of experience in B2B or B2B2C marketing

- Proven, documented ownership of pipeline KPIs — not just campaign metrics

- Deep experience working alongside Sales leadership

- Hands-on background in paid media, lifecycle marketing, and web conversion

- A track record of killing programs that don't work — including your own ideas

- Comfort operating in environments with revenue pressure and high expectations

 

You are:

- Revenue-first in your mindset — you think in pipeline, not clicks

- Data-driven and disciplined — you settle disagreements with numbers

- A strong operator, not a visionary brand marketer

- Low ego, high standards — you don't need the spotlight to do great work

- Comfortable with productive tension between Marketing and Sales

- A clear communicator, both in writing and in person

 

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SKILLS AND CAPABILITIES

 

Demand Generation

- ICP definition and segmentation

- Lead scoring and MQL-to-SQL conversion rules

- Cost per opportunity modeling

- Funnel conversion math

 

Marketing Operations

- CRM and marketing automation platforms

- Attribution modeling and accuracy

- Dashboard-based performance management

 

Sales Alignment

- SLA enforcement between Marketing and Sales

- Sales enablement content and tooling

- Experience saying "no" to Sales — and backing it up with data

 

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HOW YOU'LL BE MEASURED

 

Your performance will be evaluated on:

- Volume and quality of sales-accepted pipeline

- Conversion rates at each funnel stage

- Cost per opportunity

- Pipeline coverage ratio

- Attribution accuracy

- Sales team satisfaction (measured formally, not informally)

 

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ADDITIONAL DETAILS

 

- Supervisory Responsibility: 7 direct reports

- Language: Spanish language skills a plus but not required.

 

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ABOUT OUR CLIENT

 

Our client is a well-established, global company with a 30+ year track record of serving major brands across North America and Europe. They are known for their operational excellence, strong customer relationships, and a value based culture

 

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READY TO OWN THE NUMBER?

 

If you're a demand generation leader who is tired of being measured on vanity metrics and wants to be held accountable for real revenue outcomes, we want to hear from you.

 

JOB ID: 173351

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Andy Tripoli

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