Director of Marketing

Recruiting Partner: Larry Chesner

Grand Rapids, Michigan | Marketing | Not Remote | $75,000 to $85,000 | Job ID: 174660

Job Summary

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We are searching for a Hospitality professional that has a good understanding of marketing, with experience managing social media, graphic design and managing a company website.

 

Director of Marketing Benefits:

·        Competitive Base salary

·        401K with company match

·        Generous Medical Insurance package / PTO and other great benefits

 

Director of Marketing Responsibilities:

·        Execute strategic marketing initiatives for multiple restaurant concepts

·        Reporting to the COO and collaborating with the leadership and operations team.

·        Develops and manages an annual marketing plan, marketing budget and detailed action plans to coincide with individual brand performance and company KPIs.

·        Develops and oversees social media strategies, ensures consistent engagement, and trains staff in best practices.

·        Ensures accuracy and relevance across all company websites.

·        Creates compelling visual content for promotional and operational needs, including menus, billboards, signage, business cards, LTO materials, and digital assets.

·        Works with vendors to develop high-quality video and photography content for advertising and social media.

·        Develops and participates in key events, grand openings, and promotional activities to enhance brand visibility.

·        Oversees fundraising programs, identifies opportunities, community partnerships.

 

Director of Marketing Qualifications:

·        Must have a sales-driven, solution-oriented mindset.

·        Experience in the hospitality or restaurant industry is preferred.

·        Bachelor’s degree in marketing, Advertising, Graphic Design, or a related field, or equivalent combination of experience and education.

·        Proven ability to meet strict deadlines while managing multiple projects simultaneously.

·        Strong analytical and decision-making skills with the ability to synthesize information quickly. Proficiency in major social media platforms and digital marketing tools.

·        Strong computer skills, including proficiency in MS Office and Google Suite.

·        Graphic Design Experience – Working knowledge of Adobe Illustrator, Photoshop, and other digital design tools.

 

JOB ID: 174660

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Larry Chesner

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

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Larry Chesner

Senior Recruiting Partner