Brand Category Marketing Manager

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Join a globally recognized premium consumer brand as a Marketing Manager. This is an exciting opportunity to lead marketing efforts across the Americas, elevating brand awareness, desirability, and performance through innovative, data-driven strategies.

Marketing Manager – Benefits and Compensation:

• Competitive base salary with annual performance bonus potential
• Comprehensive health, dental, and vision insurance
• 401(k) retirement savings plan with company match
• Generous paid time off and holiday schedule
• Hybrid work model (3 days in Stamford, CT office; 2 remote)
• Professional development and growth opportunities within a global brand
• Employee discounts on premium lifestyle products

Marketing Manager – Requirements & Qualifications:

• 5+ years of progressive marketing experience with premium consumer brands
• Proven success implementing global marketing strategies in a local (Americas) context
• Experience across omnichannel marketing: retail/trade, digital, social media, PR, and advertising
• Strong collaboration history with Sales, eCommerce, Product, and Operations teams
• Proficiency in Office 365 (Excel and PowerPoint)
• Exceptional written and verbal communication skills in English
• Ability to work independently while driving cross-functional initiatives
• Must be willing to work on a hybrid schedule (Stamford, CT)

Marketing Manager – Must Haves:

• Lead 360° marketing campaigns, including new product launches in the Move category
• Ensure consistent brand storytelling across all consumer touchpoints (in-store, digital, PR, social)
• Manage product distribution and assortment strategy from a marketing perspective
• Track, analyze, and optimize campaign performance using KPIs (ROI, traffic, awareness, conversion)
• Collaborate with global product teams to adapt and localize product launches for the Americas market
• Translate consumer insights into effective go-to-market strategies

Marketing Manager – Preferred Background & Skills:

• Background in premium or luxury consumer goods, ideally within lifestyle, parenting, or juvenile products
• Strong commercial acumen and ability to link marketing to revenue growth
• Experience working in fast-paced, international organizations
• Creative thinker with a data-driven mindset, able to balance innovation with business objectives
• Independent, innovative, and collaborative team player with a purpose-driven approach

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 166161

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Emily Lauro

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