Job Summary

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We’re seeking a reliable, experienced General Manager to oversee a bar-focused operation in the La Crosse area. This is a hands-on leadership role for someone who can run day-to-day operations with consistency, accountability, and care.

This is a boots-on-the-ground role—not a desk job. You’ll be actively involved in daily operations, leading a small team, and ensuring smooth execution across all shifts. There’s no scratch kitchen—just simple bar fare like frozen pizzas—but strong service standards, clean operations, and a people-first mentality are essential.

What You’ll Get:

$65,000 base salary
Up to $5,000 in bonus potential tied to sales growth, staff development, liquor cost, and labor control
Paid time off and bonus eligibility
Autonomy and ownership over day-to-day operations
Support from a seasoned leadership team
Full-time | Estimated 55 hours/week

What You’ll Do:

Ensure the bar is open, staffed, clean, stocked, and running smoothly
Train, coach, and hold team members accountable to standards
Manage labor, liquor cost, and sales performance
Drive promotions and local engagement
Be hands-on with opening/closing, problem-solving, and team support

What We’re Looking For:

Proven experience managing bar operations
Strong organizational skills and attention to detail
Ability to lead a small team with confidence and consistency
Flexibility to work varied schedules, including nights, weekends, and holidays as needed
Highly reliable, solutions-oriented, and team-focused

If you’re ready to take ownership of a laid-back but busy neighborhood bar—and you have the leadership skills and stamina to run it day in and day out—we’d love to hear from you.

Apply today to learn more.

JOB ID: 170948

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Darren O’Dwyer

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.