Job Summary

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Our client, a well-established financial services firm specializing in custodial and trust solutions, is seeking a highly driven Outbound Growth Marketing Manager to build and scale outbound pipeline generation. This is a high-impact, hands-on role for a “builder” who can develop, execute, and optimize outbound strategies from the ground up. The ideal candidate brings a strong blend of strategic thinking and execution, with proven experience driving measurable pipeline growth through outbound marketing initiatives.

Outbound Growth Marketing Manager Compensation and Benefits

Base salary $100K–$120K depending on experience
Fully remote (EST working hours preferred)
Medical insurance
Paid time off and standard holidays
Direct influence on growth strategy and pipeline outcomes
High-visibility role working closely with leadership

Outbound Growth Marketing Manager Qualifications

4–8+ years in outbound marketing, demand generation, or growth marketing in a B2B environment
Proven track record building outbound programs from scratch: ICP development, messaging frameworks, sequencing, and playbooks
Fluency in the modern GTM stack: signal detection, data enrichment, multi-channel sequencing, and CRM orchestration
Deep HubSpot expertise: sequences, workflows, lead scoring, segmentation, lifecycle management, and reporting
Strong copywriting instincts with the ability to craft vertically specific, persona-level messaging across email and LinkedIn
Analytical mindset with a bias toward testing, iteration, and attribution
Familiarity with buying signal infrastructure (visitor identification, social listening, intent data) is a strong plus
Experience with AI-assisted content or outreach personalization at scale is a plus

Outbound Growth Marketing Manager Responsibilities

Build and operate outbound pipeline programs across email, LinkedIn, and other high-intent channels
Develop and maintain ICPs, audience segmentation, and vertical-specific targeting strategies using audience intelligence tools and lookalike modeling
Own the full signal-to-sequence workflow: identify high-intent prospects, enrich with firmographic and behavioral data, route into personalized outreach, and track through close
Design and optimize multi-touch sequences with contextually personalized messaging
Manage lead data quality, deduplication, lifecycle stage tracking, and pipeline reporting within HubSpot
Collaborate with leadership to align outbound programs to go-to-market priorities and specific client verticals (RIAs, deal sponsors, family offices, fintech platforms)
Track and report on the full funnel: signal volume, reply rates, meetings booked, pipeline generated, and revenue attribution

JOB ID: 173688

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Neil Lurvey

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.