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Marketing Director

We are seeking an experienced and forward-thinking Marketing Director to lead brand strategy, drive market expansion, and oversee integrated marketing efforts for a growing multi-unit consumer brand. This role blends strategic leadership with hands-on execution and requires a marketer who is both creative and data-driven. The ideal candidate excels at shaping brand identity, aligning cross-functional teams, and building programs that increase visibility, customer engagement, and sales.

Key Responsibilities

• Develop and implement marketing strategies that elevate brand awareness, customer traffic, and overall revenue performance
• Lead brand positioning, messaging, and storytelling across all digital, local, and in-store channels
• Plan and oversee campaigns from concept through execution, measurement, and optimization
• Manage relationships with creative agencies, media partners, and external vendors
• Use analytics, market research, and customer insights to guide strategic decisions and identify opportunities
• Partner with Operations, Finance, and Leadership to ensure alignment between marketing initiatives and business goals
• Support store-level execution and local marketing efforts to ensure consistent brand experience
• Build, mentor, and develop a small marketing team as the company continues to scale

Requirements

• 7+ years of progressive marketing experience within consumer-facing, retail, hospitality, or multi-unit brands
• Demonstrated success executing multi-channel marketing programs (digital, local, and in-store)
• Strong understanding of brand development, customer segmentation, and performance analytics
• Experience managing agencies, third-party partners, and marketing budgets
• Excellent communication, leadership, and project management skills
• Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred (or equivalent experience)

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 168620

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Alejandro Jimenez

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