Law Firm Director of Marketing & Business Development
Recruiting Partner: Arsham Kamali
New York, New York | Marketing | Not Remote | $175,000 to $200,000 | Job ID: 180958
Job Summary
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Join an established, growing New York City law firm in a highly visible leadership role with direct access to firm leadership and the opportunity to shape its marketing and business development strategy. We are seeking an accomplished law firm marketing professional who combines strategic thinking with hands-on execution and knows how to turn strong positioning, sophisticated pitches, and attorney collaboration into meaningful business growth.
Law Firm Marketing & Business Development Director Compensation & Benefits
- $175,000–$200,000 base salary, depending on experience
- Discretionary bonus
- Hybrid schedule with four days per week in the NYC office
- High-impact role reporting directly to firm leadership
- Opportunity to lead and build the firm's marketing and business development function
Law Firm Marketing & Business Development Director Responsibilities
- Develop and execute firm-wide and practice-specific marketing and business development strategies
- Partner with attorneys and practice leaders on client development, cross-selling, pitches, and growth opportunities
- Create sophisticated pitch decks, proposals, RFP/RFI responses, capability statements, and client-facing presentations
- Prepare attorneys for client pitches and meetings through research, positioning, talking points, and follow-up strategy
- Lead branding, website, digital marketing, CRM, and marketing technology initiatives
- Manage competitive intelligence, market research, conferences, sponsorships, and client events
- Oversee Chambers, Legal 500, and other legal directory and award submissions
- Track business development activity, pipeline, wins, and results to identify opportunities and improve performance
Law Firm Marketing & Business Development Director Qualifications
- 7+ years of progressive marketing and business development experience with substantial experience in a law firm
- Mid-sized law firm experience strongly preferred
- Proven success developing pitches, proposals, and business development materials that support new client growth
- Experience working directly with partners, practice group leaders, and senior firm leadership
- Expert-level PowerPoint skills and strong visual presentation capabilities
- CRM and marketing technology experience; Salesforce experience preferred
- Experience with Adobe Creative Suite, Canva, or similar design tools preferred
- Strong executive presence, writing skills, attention to detail, and ability to influence senior stakeholders
- Ability to balance high-level strategy with hands-on execution in a fast-paced environment
- Ability to travel occasionally for client meetings, conferences, and firm events
JOB ID: 180958
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Arsham Kamali
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
