Head of Marketing

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The Opportunity

A well-established, growth-oriented B2B SaaS company (65 employees) is seeking a Head of Marketing to serve as a transformative leader and hands-on executor. This is a high-visibility role reporting directly to the CEO, with a seat on the company's leadership team.

Their marketing team has a solid foundation in brand and content — this hire will bring the growth marketing rigor, strategic clarity, and cross-functional leadership needed to turn the function into a measurable pipeline engine.

What You'll Own

•      Own the full marketing strategy, roadmap, and quarterly OKRs aligned to company growth priorities

•      Lead demand generation strategy and be hands-on in execution — campaign design, HubSpot workflows, testing, and performance optimization

•      Define ICP, buyer personas, segmentation, and messaging architecture; drive Sales and Marketing alignment

•      Build and own pipeline attribution reporting for the leadership team — lead flow, MQL definitions, CAC/ROAS, and what to scale or cut

•      Establish a campaign-based operating model: integrated campaigns, shared metrics, clear owners

•      Assess product marketing needs and lead the hiring and onboarding of a dedicated PMM (planned for late this year or early next)

•      Coach and develop a 4-person marketing team (growing to 5); clarify role boundaries and make smart resourcing decisions

What We're Looking For

Experience

•      8–12 years in B2B SaaS marketing with direct responsibility for pipeline outcomes

•      Proven success building and scaling demand gen programs (paid, organic, automation)

•      Experience in a lean or scaling org where leaders execute tactically while setting strategic direction

•      Track record of leading through influence across multiple levels of an organization

Functional Strengths

•      Deep expertise in growth/demand gen: channel strategy, experimentation, conversion optimization, marketing automation, and attribution

•      HubSpot fluency — comfortable building automations, dashboards, and workflows directly

•      Enough product marketing breadth to define scope, evaluate PMM candidates, and guide early PMM work

Leadership Style

•      Player-coach mentality — comfortable being hands-on indefinitely, not just delegating

•      Communicates clearly across audiences: CEO, peers, and individual contributors

•      Solutions-oriented, avoids siloed execution, builds relationships quickly

•      Can navigate a fast-moving environment while building structure that scales

JOB ID: 177794

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Katie Winkler

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