Senior Sales Manager Wholesale Alcohol
Recruiting Partner: Frank Benzo
Charlotte, North Carolina | Food & Beverage & Lodging | Not Remote | $110,000 to $125,000 | Job ID: 170745
Job Summary
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Now Hiring: Senior Sales Manager, Wholesale Alcohol Beverage
A fast-growing craft brewery based in the Carolinas is
seeking a Senior Sales Manager to lead statewide wholesale sales performance and team development.
This role is ideal for an experienced beverage alcohol sales leader who is comfortable in the field, experienced with distributor management, and capable of building disciplined sales systems that scale.
The position is designed to grow into a Director-level role as the business expands.
This is the opportunity you've been waiting for!
Don't wait!
Submit your resume and change your future today!
Position Overview:
The Senior Sales Manager oversees wholesale sales execution across distributor partners and an internal sales team. This role is accountable for achieving volume targets, improving distributor execution, and developing a high-performing, accountable sales organization.
This is a hands-on leadership role requiring frequent in-market work, early mornings, evenings, weekends, and regular statewide travel. A company vehicle is provided.
Compensation & Benefits:
- Competitive salary commensurate with experience
- Performance-based incentives tied to wholesale sales objectives
- Health, dental, and vision insurance options
- Paid time off/vacation
- 401(k) or retirement savings program
- Relocation assistance may be available for qualified candidates
- Additional benefits and perks consistent with company policy
Core Responsibilities:
- Lead, coach, and develop an internal wholesale sales team
- Set clear individual and team sales targets aligned with company goals
- Establish regular accountability rhythms and performance expectations
- Own performance improvement plans and make personnel decisions as needed
- Drive distributor execution across all assigned markets
- Conduct ride-alongs, market audits, and priority resets
- Hold distributor partners accountable to agreed-upon goals and standards
- Address distributor underperformance directly and professionally
- Own statewide wholesale sales planning and pacing
- Contribute forecasting inputs by market and channel
- Partner with operations and finance to align demand with production capacity
- Build and maintain sales scorecards, reporting, and execution standards
- Represent sales priorities in cross-functional planning conversations
- Align field execution with marketing, operations, and finance
- Communicate risks, constraints, and recommendations clearly
Experience & Qualifications:
- 6–10 years of experience in beverage alcohol sales or wholesale leadership
- Proven experience leading and developing sales teams
- Strong distributor management background
- Demonstrated ability to set targets and hold teams accountable
- Craft beer or regional beverage experience
- Multi-market sales exposure
- Experience helping scale a sales organization
This is the opportunity you've been waiting for!
Don't wait!
Submit your resume and change your future today!
JOB ID: 170745
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Frank Benzo
To Apply for this Job Click Here
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
