Marketing Manager

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Marketing Manager – New York, NY

Join a fast-growing B2B SaaS and ecommerce technology company as a Marketing Manager, where you will have broad ownership of customer acquisition, engagement, and brand growth. This role is ideal for a marketer who thrives on testing new ideas, analyzing data, and driving growth across multiple marketing channels in a collaborative, entrepreneurial environment.

Marketing Manager Benefits & Compensation

• Competitive annual base salary of $100,000
• Medical, dental, and vision coverage
• Opportunity for accelerated professional growth and increased responsibility
• Broad exposure to growth marketing, B2B SaaS, and ecommerce
• Collaborative, high-energy team environment
• In-office role located in New York City

Marketing Manager Requirements & Qualifications

• 2–3+ years of marketing experience, preferably within B2B SaaS, ecommerce, technology, or high-growth organizations
• Hands-on growth marketing experience with proven success in customer acquisition, engagement, conversion, or retention
• Strong knowledge of the customer acquisition funnel and conversion optimization
• Experience creating compelling content for blogs, social media, email, and other channels
• Hands-on management of social media strategy, copywriting, publishing, engagement, and reporting
• Proficiency with lifecycle/email marketing and audience segmentation
• Analytical mindset capable of tracking KPIs, interpreting performance data, and implementing insights
• Familiarity with platforms such as HubSpot, Webflow, Canva, Figma, or similar marketing tools
• Excellent written and verbal communication skills
• Highly organized with strong project management abilities
• Self-starter comfortable taking ownership and experimenting

Marketing Manager Preferred Background & Skills

• Experience with ecommerce platforms, Shopify, AI, or marketing technologies
• Knowledge of A/B testing, conversion optimization, and marketing automation
• Understanding of product-led or sales-led growth strategies

Marketing Manager Day-to-Day Responsibilities

• Develop and execute growth marketing initiatives to drive acquisition, conversion, engagement, and retention
• Identify opportunities within the marketing funnel and test new channels, messaging, and campaigns
• Track growth metrics and optimize campaigns based on performance
• Own the company’s social media strategy, content calendar, publishing, and community engagement
• Create content for blogs, email, social media, sales enablement, and other channels
• Build and optimize lifecycle marketing campaigns to boost customer engagement and product adoption
• Support product launches with coordinated messaging and campaign execution
• Execute integrated campaigns across growth, content, partner, lifecycle, and product marketing
• Plan and run partner initiatives including webinars and co-marketing campaigns
• Collaborate cross-functionally to maintain brand consistency and support company growth goals

This role offers significant ownership and the chance to directly shape how a dynamic technology company attracts, converts, and engages customers.

JOB ID: 181661

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Emily Lauro

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