VP of Growth / Senior Director of Omnichannel Growth

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A fast-growing wellness company with a portfolio of nutrition and supplement brands. From superfoods to vitamins, they offer pure, high-quality ingredients trusted by millions of health-conscious consumers. As the company enter next stage of growth, they're building a stronger direct-to-consumer growth engine and translating consumer demand into company-wide omnichannel growth across Amazon, TikTok Shop, Walmart, Target, Costco, retail partners, and other e-commerce channels.

We're looking for a VP of Growth to lead and scale our DTC business — with particular emphasis on Meta, Google, Shopify, performance creative, CRO, CRM, lifecycle marketing, SEO, and customer retention — and to use that engine to create consumer demand that drives growth across the entire business, not just Shopify revenue.

A second major part of this role is accelerating our retail business across Walmart, Target, Costco, and other major retail partners, both online and in-store. Amazon and TikTok Shop already have dedicated channel leaders; you'll partner closely with those teams so that DTC marketing, paid media, product launches, promotions, and brand-building create measurable spillover across every channel we sell in.

In this role, you will:

•     Own the strategy and scale of our DTC growth engine across acquisition, conversion, retention, and customer lifetime value.

•     Lead Meta and Google performance marketing end-to-end — full-funnel strategy, creative testing, budget allocation, and measurement.

•     Turn DTC marketing into omnichannel demand, measuring and optimizing spillover into Amazon, TikTok Shop, Walmart, Target, and Costco.

•     Accelerate Walmart, Target, and Costco growth in partnership with Sales and Retail teams, both online and in-store.

•     Build CRM, retention, and first-party data capabilities to grow repeat purchase rate and customer lifetime value.

•     Own growth budgets and economics, allocating investment based on marginal return, incrementality, and total business impact.

•     Partner with Amazon and TikTok Shop leaders on coordinated product launches, promotions, and a unified measurement framework.

The ideal candidate is a highly analytical, hands-on growth leader with deep expertise in Meta Ads and Google Ads, strong DTC experience, and a track record of growing consumer brands across major retail and e-commerce channels. Final title (VP or Sr. Director) will be based on experience and overall scope.

VP of Growth Salary and Benefits:

•     Base salary: $200,000–$210,000 per year

•     Performance-based bonus or growth incentive tied to company-wide omnichannel growth

•     Potential commission or incentive structure based on total channel growth, subject to final plan design and company approval

•     Comprehensive health benefits, including medical, dental, and vision insurance

•     401(k) with company match

•     Paid time off, paid sick leave, and paid holidays

•     Lunch stipend, complimentary office snacks and beverages, and free parking for Bellevue-based employees

VP of Growth Job Requirements

Required Qualifications

•     10+ years of experience in DTC growth, performance marketing, e-commerce, omnichannel growth, or digital commerce for consumer product brands.

•     Deep hands-on expertise in Meta Ads and Google Ads, including campaign structure, bidding, attribution, audience strategy, creative testing, feed optimization, and budget allocation.

•     Strong experience scaling Shopify or DTC businesses through paid media, CRO, CRM, lifecycle marketing, SEO, affiliate, influencer, and retention strategies.

•     Proven ability to manage meaningful growth budgets and allocate investment based on marginal return, incrementality, CAC, LTV, contribution margin, and total business impact.

•     Experience building full-funnel acquisition strategies across paid social, paid search, Shopping, YouTube, creators, SEO, email/SMS, and other performance channels.

•     Strong understanding of DTC and growth metrics, including CAC, MER, ROAS, AOV, CVR, LTV, repeat purchase, retention, subscription performance, contribution margin, and profitability.

•     Demonstrated ability to connect DTC marketing with broader omnichannel growth across marketplaces, retail partners, and other e-commerce channels.

•     Strong analytical, financial, and executive communication skills, with the ability to turn data into clear business decisions.

•     Experience leading internal teams, agencies, creative partners, and cross-functional stakeholders in a fast-paced growth environment.

Preferred Qualifications

•     Experience in supplements, wellness, CPG, beauty, personal care, nutrition, consumer health, or other fast-moving consumer product categories.

•     Direct experience growing consumer brands through Walmart, Target, Costco, or other major U.S. retailers.

•     Experience supporting both retailer.com growth and in-store sell-through through paid media, retail media, geo-targeted campaigns, creators, SEO, and promotional strategies.

•     Experience launching or scaling products across DTC, Amazon, TikTok Shop, retail partners, and other marketplace channels.

•     Experience building performance creative systems, including creative testing frameworks, UGC, creator content, hooks, messaging, landing pages, and offer testing.

•     Experience building CRM, lifecycle, subscription, loyalty, and first-party data programs that improve retention and reduce dependence on paid acquisition.

•     Experience building dashboards, business reviews, attribution models, incrementality testing, and growth operating rhythms.

•     Experience working in founder-led, high-growth, private equity-backed, or entrepreneurial environments.

 

JOB ID: 179925

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Sharon Shen

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