Senior Manager, Brand Design
Recruiting Partner: Francesca Brajuha
New York, New York | Marketing | Hybrid | $140,000 to $160,000 | Job ID: 179920
Job Summary
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Senior Manager, Brand Design
Location: New York City | Hybrid
Industry: Retail / Fashion / Consumer
A well-established consumer retail brand is seeking a Senior Manager, Brand Design to lead the creative development and execution of seasonal, promotional, and brand marketing campaigns across digital, ecommerce, social, email, print, and in-store channels.
This is an excellent opportunity for a strong creative leader who can combine brand strategy, elevated visual storytelling, and hands-on design leadership while managing and developing a talented creative team.
What You'll Do
- Lead the creative development and execution of integrated brand and marketing campaigns across digital, ecommerce, social media, email, print, and in-store channels.
- Translate marketing strategies and business objectives into compelling, customer-focused visual concepts.
- Partner cross-functionally with Marketing, Ecommerce, Merchandising, Stores, and Creative teams to bring seasonal campaigns and brand initiatives to life.
- Oversee the development of campaign assets, including digital content, layouts, photography, and motion graphics.
- Establish and maintain campaign style guides, templates, and design standards to ensure a cohesive brand identity across all customer touchpoints.
- Provide creative direction, feedback, and quality assurance throughout the design and production process.
- Lead, mentor, and develop a team of graphic designers while fostering a collaborative, high-performing creative environment.
- Stay ahead of emerging design trends, technologies, and creative best practices to continuously evolve the brand's visual expression.
- Participate in photography shoots and occasional business travel as needed.
What We're Looking For
- 4–6+ years of experience in print and digital design supporting integrated, multi-channel marketing campaigns.
- 2+ years of experience leading, mentoring, or developing creative/design teams.
- Previous experience within retail, fashion, consumer goods, or another consumer-facing brand strongly preferred.
- Bachelor's degree in Graphic Design, Visual Communications, Marketing Design, Fine Arts, or a related field.
- Strong command of typography, branding, layout, and visual storytelling.
- Experience with both print production and digital media requirements.
- Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign.
- Ability to confidently present creative concepts and articulate the thinking behind the work.
- Strong cross-functional communication skills with the ability to synthesize feedback from multiple stakeholders.
- Highly organized, proactive, detail-oriented, and comfortable working in a fast-paced, deadline-driven environment.
The Ideal Candidate
You are both a creative thinker and a strong people leader. You understand how to build compelling brand creative that connects with consumers while maintaining consistency across a wide range of channels. You can move seamlessly between big-picture creative direction and the details of execution, and you know how to inspire a design team while partnering effectively with marketing, merchandising, ecommerce, and other business leaders.
This is a hybrid position based in New York City and requires periodic travel.
JOB ID: 179920
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Francesca Brajuha
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
