Vice President of Marketing
Recruiting Partner: Jason Groupp
Marietta, Georgia | Marketing | Not Remote | $185,000 to $195,000 | Job ID: 179086
Job Summary
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We're seeking an experienced marketing leader who can balance strategy with execution while leading a talented team across multiple marketing disciplines. You'll partner closely with executive leadership to shape brand strategy, accelerate demand generation, optimize marketing performance, and drive business growth across enterprise, mid-market, and SMB customers.
Senior Vice President of Marketing Benefits
- Competitive compensation package
- Executive leadership role reporting directly to the CEO
- Opportunity to lead and develop an established marketing organization
- Significant influence on company strategy and growth
- Collaborative executive leadership team
- Entrepreneurial environment with strong growth initiatives
Senior Vice President of Marketing Requirements
- 12-15+ years of progressive marketing leadership experience
- Experience leading integrated, multi-channel marketing organizations
- Strong performance marketing and demand generation background
- Proven success driving pipeline growth, customer acquisition, and revenue
- Experience managing marketing budgets of $10M+
- Experience leading, developing, and mentoring high-performing marketing teams
- Strong understanding of brand strategy, product marketing, digital marketing, content marketing, paid media, and customer journey optimization
- Executive presence with the ability to influence cross-functional leadership teams
- Data-driven decision maker with experience using marketing analytics and performance metrics to optimize results
- Bachelor's degree required; advanced degree preferred
Senior Vice President of Marketing Responsibilities
- Develop and execute the organization's overall marketing strategy
- Lead brand marketing, demand generation, performance marketing, product marketing, content marketing, public relations, affiliate marketing, event marketing, and customer experience initiatives
- Drive qualified pipeline growth and measurable revenue contribution
- Manage marketing investments and optimize ROI across all channels
- Develop customer segmentation and go-to-market strategies
- Partner with Sales, Product, Finance, and Executive Leadership to support company growth
- Recruit, coach, and develop a high-performing marketing organization
- Monitor market trends, competitive activity, and emerging marketing technologies to maintain competitive advantage
- Build scalable marketing processes that support continued business growth
JOB ID: 179086
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Jason Groupp
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Additional Information
At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.
