Job Summary

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Sales Director

We are seeking an experienced Equipment Sales Director to lead a high-performing sales team and drive revenue growth in a technical, project-based equipment market. The ideal candidate excels in sales strategy, team leadership, and complex solution selling, with a track record of exceeding targets and building strong customer relationships.

Sales Director Responsibilities

Lead, coach, and develop a high-performing technical sales team.
Build and execute strategic sales plans to achieve and exceed revenue goals.
Drive new business growth while expanding relationships with existing customers.
Manage full sales cycles, including complex technical proposals and contract negotiations.
Analyze market trends and identify new opportunities.
Ensure effective use of Salesforce CRM and CPQ tools (e.g., PandaDoc).
Collaborate cross-functionally with engineering, operations, and customer service teams.
Provide accurate sales reporting, KPIs, and forecasts to leadership.

Sales Director Requirements

Bachelor’s degree in Business, Marketing, Engineering, or related field (Master’s preferred).
10+ years of sales experience, including 5+ years in a leadership role.
Background in industrial machinery, capital equipment, or manufacturing systems (food processing a plus).
Strong technical acumen with experience in complex, project-based sales.
Proficiency with Salesforce, CPQ tools, and Microsoft Office.
Excellent communication, leadership, and problem-solving abilities.
Ability to travel as needed and thrive in a fast-paced, results-driven environment.
Spanish Speaking

Sales Director Benefits

Comprehensive Health Benefits
401k with match
PTO and Sick Days
Growth Opportunities
Bonus

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 168008

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Rico Villavicencio

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.