Head of Sales, North America

Recruiting Partner: Karen Baartmans

Carrollton, Texas | Sales | Not Remote | $150,000 to $180,000 | Job ID: 183357

Job Summary

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Head of Sales, North America

Sporting Goods & Consumer Products | High-Growth Opportunity

Candidate Location: Dallas, TX metro preferred | Remote candidates considered

Compensation: $150,000–$180,000 base salary + performance bonus

Travel: Up to 60%

The Opportunity

We are partnering with an established, internationally recognized consumer products company seeking an experienced Head of Sales to lead an exciting phase of expansion for North America.

Backed by private equity and supported by a portfolio of established consumer brands, the company has ambitious plans to significantly grow its North American business over the next three years.

This is an exceptional opportunity for an entrepreneurial sales leader who enjoys building businesses, developing national retail relationships, and actively leading, coaching, and developing sales teams while remaining personally involved in sales execution.

The ideal candidate brings strong national retail relationships, demonstrated success opening new accounts, and current hands-on sales leadership experience.

What You'll Do

  • Lead North American sales strategy, revenue growth, and profitability across multiple distribution channels.
  • Expand national retail partnerships across consumer electronics, sporting goods, mass-market, and specialty retail channels.
  • Personally identify, pursue, and secure new national retail accounts.
  • Develop and maintain relationships with senior retail buyers and merchandising decision-makers.
  • Personally manage strategic accounts, negotiate agreements, and drive new business opportunities.
  • Strengthen independent dealer relationships and expand specialty retail distribution.
  • Actively lead, coach, mentor, and develop two existing sales team members, establishing accountability and improving team performance.
  • Build scalable sales processes, establish performance metrics, and improve forecasting accuracy.
  • Manage pricing strategies, profit margins, and channel relationships.
  • Identify new distribution opportunities, including consumer electronics and emerging retail channels.
  • Collaborate with executive leadership and cross-functional teams to achieve aggressive growth objectives.

What We're Looking For

  • 8+ years of progressive sales leadership experience in consumer electronics, gaming accessories, sporting goods, outdoor recreation, premium consumer products, or related industries.
  • Current, active experience managing, coaching, mentoring, and developing sales professionals strongly preferred.
  • Proven success personally opening, managing, and expanding major national retail accounts.
  • Established relationships with senior retail buyers and decision-makers at major national retailers.
  • Experience selling branded consumer products into national retail chains such as Dick's Sporting Goods, Walmart, Target, Costco, Best Buy, or comparable retailers.
  • Strong understanding of independent dealer networks, specialty retailers, and multichannel distribution.
  • Demonstrated success generating new business, growing revenue, expanding distribution, and developing new markets.
  • Experience building and improving sales team performance through hands-on leadership and accountability.
  • Strong negotiation, financial management, forecasting, and strategic planning skills.
  • Ability to balance executive-level strategy with direct sales execution and team development.
  • Willingness to travel up to 60%.

The Ideal Leadership Style

We're looking for a builder, a seller, and a leader.

You are someone who:

  • Thrives in entrepreneurial, fast-paced environments.
  • Takes initiative and moves quickly to capitalize on opportunities.
  • Enjoys opening new accounts, expanding distribution, and developing new business.
  • Currently leads and develops sales professionals, rather than operating primarily as an individual contributor.
  • Leads by example and isn't afraid to roll up your sleeves.
  • Balances strategic planning with direct account development.
  • Coaches and mentors salespeople while maintaining accountability for team results.
  • Is resourceful, adaptable, and comfortable navigating change.
  • Brings energy, urgency, and a passion for driving measurable results.

This is not a traditional executive oversight position. Success requires a hands-on sales leader who is equally comfortable developing growth strategies, meeting with retail buyers, closing business, and coaching their team.

Compensation & Benefits

  • Competitive base salary of $150,000–$180,000, depending on experience.
  • Performance-based bonus opportunity.
  • Comprehensive benefits package.
  • Opportunity to make a significant impact on North American business growth.
  • Leadership position with an established global company entering an exciting expansion phase.

Why Consider This Opportunity?

This position offers the opportunity to shape the future of a growing North American business while representing established, internationally recognized consumer brands.

You'll have the ability to influence sales strategy, develop major retail partnerships, expand distribution across multiple consumer product categories, and build a high-performing sales team.

The company offers the stability of an established global organization combined with the entrepreneurial environment of a growing North American operation.

If you're an accomplished sales leader who enjoys building businesses, developing people, opening national retail accounts, and driving measurable results, we'd welcome the opportunity to connect.

 

JOB ID: 183357

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Karen Baartmans

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

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Karen Baartmans

Goodwin Recruiting