Director of Channel Sales – Capital Equipment

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A growing industrial equipment manufacturer is seeking a hands-on leader to take ownership of its dealer network, sales performance, and aftermarket service strategy. This is a high-impact role built for someone who can assess a fragmented channel, rebuild relationships, and drive revenue through dealer performance—not just manage it. You’ll lead channel strategy, influence service execution, and align sales activity with operations in a fast-moving, less-structured environment. Relocation to the North Atlanta Metro area is required.

Director of Channel Sales Benefits and Compensation:

• Base salary: $130,000–$150,000
• Performance-based bonus structure
• Medical, dental, and vision insurance
• Life and disability coverage options
• Paid time off and holidays
• High-visibility role reporting directly to executive leadership
• Opportunity to rebuild and scale a national dealer network
• Hands-on environment with real ownership and decision-making authority

Director of Channel Sales Requirements & Qualifications:

• 10+ years of experience in sales or commercial leadership within manufacturing or OEM environments
• Proven experience managing and improving dealer/distributor networks
• Strong background in capital equipment, industrial machinery, or automation
• Experience with quoting, estimating, pricing, and proposal review
• Exposure to field service operations, including installation, commissioning, or aftermarket support
• Ability to operate effectively in a small, less-structured company environment
• Must have a track record of driving revenue growth through channel performance
• Willingness to relocate to the North Atlanta Metro area

Must haves:

• Build and execute a dealer network strategy within the first 90 days with clear timelines
• Identify underperforming dealers and take action (improve, replace, or exit)
• Recruit and onboard new channel partners to fill coverage gaps
• Own dealer agreements, negotiations, and territory alignment
• Lead weekly pipeline reviews and forecasting tied to production and financial targets
• Drive promotions, pricing strategy, and sales campaigns proactively
• Align sales execution with operations, engineering, and finance to ensure delivery

Director of Channel Sales Preferred Background & Skills:

• Experience in print, packaging, labeling, or automation equipment industries
• Background working in both large and small company environments
• Experience with CRM and pipeline management tools
• Trade show and marketing campaign ownership
• Experience partnering closely with service teams or aftermarket functions

This role is ideal for a leader who moves with urgency, makes tough decisions, and takes ownership of outcomes. If you’ve rebuilt or scaled a dealer network before, this is your lane.

JOB ID: 175759

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Cassandra Williams

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