Director Digital Media Performance

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A growing integrated marketing agency is seeking a Director/Sr. Director, Digital Media Performance to lead paid media campaign activation, performance, optimization, and reporting across key client accounts.

This is a senior, client-facing role focused on performance accountability. The ideal candidate brings deep cross-platform paid media expertise, strong analytical skills, and the ability to connect campaign performance to measurable business outcomes.

Responsibilities

• Oversee paid media campaigns to ensure they are live, pacing correctly, and executing as planned across channels
• Monitor and optimize campaigns to improve performance against defined KPIs
• Develop and execute A/B testing across audiences, creative, bidding strategies, and channels
• Analyze campaign results and translate data into clear insights, recommendations, and next steps
• Track performance against goals and connect campaign activity to broader client business outcomes
• Serve as a senior client-facing media expert, presenting strategy, performance results, and recommendations to marketing leaders and stakeholders
• Lead execution across platforms including Google Ads, Performance Max, YouTube, DV360, Meta, TikTok, Reddit, LinkedIn, Snapchat, programmatic DSPs, and direct digital/video channels
• Use analytics and reporting tools such as GA4, Datorama, Funnel, Mixpanel, or similar platforms to improve reporting and inform optimization
• Identify underperformance, delivery risks, or campaign issues and resolve them quickly
• Partner cross-functionally with strategy, creative, analytics, and account teams to improve campaign effectiveness
• Identify opportunities to streamline workflows, improve turnaround time, and increase output quality
• Support media partner relationships, negotiate effective media buys, and bring forward new ideas to drive client growth

Qualifications

• 8–12+ years of paid media experience with direct responsibility for campaign performance
• Strong hands-on experience managing and optimizing paid media campaigns
• Experience across paid search, paid social, programmatic, and video platforms
• Proven ability to improve campaign performance through testing, analysis, and iteration
• Experience working directly with senior marketing stakeholders and presenting performance results
• Strong analytical skills with the ability to interpret data and connect performance to business outcomes
• Familiarity with reporting and analytics tools such as Google Analytics/GA4, Mixpanel, Funnel, Datorama, or similar platforms
• Experience driving account growth, retention, or measurable performance improvements
• Strong organizational skills with the ability to manage multiple campaigns and priorities
• Proficiency in Excel, PowerPoint, Google Slides, and platform reporting tools
• Strong media marketplace relationships preferred
• Proactive, accountable, and results-focused work style

Compensation & Benefits

• Competitive compensation based on experience and qualifications
• Employer-paid medical insurance for employees and dependents
• 401(k) match
• Generous paid time off
• Career training and professional development opportunities

JOB ID: 175327

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Katie Winkler

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