Job Summary

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About the Company

Our client is an integrated marketing agency that brings media, creative, and digital capabilities together to help brands drive stronger business results. The team is collaborative, strategic, and focused on building scalable solutions that connect planning with execution.

About the Role

We are seeking a Senior Manager, Retail Media to serve as a strategic leader and hands-on expert across retail media programs. This person will own the full retail media lifecycle, from strategy and budget allocation to campaign execution, optimization, reporting, and client communication.

This is a strong opportunity for someone who combines deep platform knowledge with strong analytical thinking and client-facing experience. The ideal candidate understands how to connect retail media performance to broader business growth and can confidently lead both strategy and execution.

What You’ll Do

Lead the development and execution of full-funnel retail media strategies across major retail media platforms
Manage campaigns across marketplaces, retailer networks, and retail media technology platforms
Oversee media budgets, pacing, forecasting, and performance against ROAS and growth targets
Build and execute testing roadmaps aligned to client business goals
Analyze campaign and retail performance data to uncover insights and optimization opportunities
Present findings and strategic recommendations to clients in business reviews and ongoing meetings
Partner internally to support accurate and timely billing related to retail media programs
Act as a trusted advisor to clients and a leader within the internal team

What We’re Looking For

4+ years of experience in retail media management
Strong hands-on experience with major retail media platforms such as Amazon Advertising, Walmart Connect, Roundel, Instacart, and Kroger Precision Marketing
Experience using retail media management platforms such as Skai, Pacvue, Perpetua, or similar tools
Advanced Excel skills, including Pivot Tables, VLOOKUPs, and data analysis/modeling
Ability to interpret complex data sets and translate them into clear, actionable recommendations
Strong written and verbal communication skills, including client presentations
Highly organized, detail-oriented, and comfortable in a fast-paced environment
Bachelor’s degree required; quantitative or business-related background preferred

Nice to Have

Experience with Amazon Marketing Cloud or other clean room environments
Familiarity with PowerPoint or Canva
Exposure to SQL, R, Python, or AI/LLM tools

Ideal Profile

Self-starter with a strong sense of ownership
Analytical and curious problem solver
Comfortable balancing strategic thinking with hands-on execution
Interested in mentoring others and building strong client relationships

Compensation & Benefits

Competitive base salary, dependent on experience
Medical benefits
401(k) with employer match
Generous paid time off
Ongoing training and professional development opportunities

JOB ID: 174129

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Katie Winkler

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

Kalyn joined Goodwin Recruiting with over a decade of experience in operations, leadership, and hospitality management. She’s known for her values-driven approach, strong team-building skills, and commitment to excellence. Kalyn’s experience across industries - ranging from medical and construction to hospitality and finance - has made her highly effective in full-cycle recruiting.