Director of Multi-Site Operations

Recruiting Partner: Suzie Coughlin

Atlanta, Georgia | Healthcare Services | Hybrid | $130,000 to $160,000 | Job ID: 183061

Job Summary

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Location: Southeast U.S.

Compensation: $130,000–$160,000 base salary + long-term incentive compensation

Travel: 50–70%

About the Opportunity

A rapidly growing, physician-led medical aesthetics and plastic surgery platform is seeking a Director of Multi-Site Operations to help lead its next phase of expansion. With an ambitious plan to open new locations across multiple markets, this is an opportunity for a results-driven leader who thrives at the intersection of operations, revenue growth, and team development.

This role is ideal for someone who can analyze business performance, coach high-performing consultative sales teams, and turn successful practices into repeatable systems that drive results across an expanding network.

You won't simply oversee locations. You'll help build the playbook, develop the teams, and establish the operational standards that support sustainable growth.

What You'll Do

  • Drive Multi-Site Performance: Own location-level performance metrics, including revenue, average transaction value, provider utilization, conversion, membership sales, labor, and profitability.
  • Lead Revenue Growth: Coach site teams on consultative selling, helping them improve lead conversion, treatment-plan acceptance, membership enrollment, and client retention.
  • Launch New Locations: Lead new-site openings from operational readiness and staffing through training, opening, and ramp-up to profitability.
  • Build Scalable Systems: Develop and implement standardized playbooks for scheduling, front-desk operations, consultations, retail, memberships, and the overall client experience.
  • Develop Leaders: Train and coach site managers, coordinators, and providers while identifying and developing future leaders within the organization.
  • Use Data to Drive Decisions: Partner with Finance to build scorecards, dashboards, and performance targets. Identify gaps, determine root causes, and implement measurable improvements.
  • Establish Accountability: Lead regular performance reviews, reinforce operating standards, and ensure teams consistently execute against business goals.
  • Protect the Client Experience: Maintain a high-end, service-oriented experience while improving operational efficiency, reviews, and client satisfaction.
  • Support Expansion: Help refine and scale the operating model as the organization enters new markets and grows its location portfolio.

What We're Looking For

  • Experience leading multi-site operations with direct accountability for location-level P&L performance and business results.
  • A proven track record of building, coaching, and developing teams in a consultative, high-ticket sales environment.
  • Strong commercial instincts and the ability to connect sales performance, customer experience, and operational execution.
  • Experience improving key metrics such as conversion, average ticket, revenue, profitability, and customer retention.
  • A hands-on leadership style. You're comfortable working alongside teams in the field, observing performance firsthand, and coaching in real time.
  • Strong analytical and problem-solving skills, with the ability to identify root causes and turn data into actionable plans.
  • Experience standardizing processes, implementing playbooks, and scaling best practices across multiple locations.
  • A track record of professional growth, adaptability, and delivering measurable results.
  • Willingness to travel extensively, approximately 50–70%, to support locations and new-site launches.

Preferred Backgrounds

Experience in plastic surgery, cosmetic surgery, medical aesthetics, medspas, or other cash-pay healthcare environments is highly desirable. Surgery center or practice management experience is a significant plus.

Candidates from other industries may also be considered, particularly those with experience in high-ticket consultative sales, luxury or premium consumer services, hospitality, elective healthcare, or other multi-unit businesses with strong operating systems and measurable sales performance.

Experience launching new locations and familiarity with Lean, Six Sigma, or continuous-improvement methodologies are additional advantages.

What's in It for You

  • Competitive Compensation: $130,000–$160,000 base salary, plus long-term performance-based incentive units.
  • Meaningful Growth Potential: Play a key role in an ambitious multi-market expansion, with opportunities for increased responsibility as the organization grows.
  • Executive Mentorship: Work closely with senior leadership and gain exposure to business strategy, financial performance, acquisitions, and platform growth.
  • Leadership Development: Build experience across operations, revenue generation, team development, and new-market expansion.
  • Opportunity to Make an Impact: Help establish the systems, standards, and culture that will shape the organization's future.

The Ideal Candidate

You're analytical, competitive, and action-oriented. You know how to diagnose a performance problem, develop a practical solution, and coach a team to execute it. You enjoy being in the field, take ownership of results, and understand that sustainable growth comes from strong systems, capable people, and consistent accountability.

If you're ready to take your multi-site leadership experience to the next level and help scale a growing organization, we'd love to hear from you.

 

JOB ID: 183061

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Suzie Coughlin

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Additional Information

At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.

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Suzie Coughlin

Area Director